The Complete Idiot's Guide to Strategic Planning

The Complete Idiot's Guide to Strategic Planning

by Lin Grensing-Pophal


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The Complete Idiot's Guide to Strategic Planning by Lin Grensing-Pophal

Get ahead of the competition with some expert planning.

As any business manager knows, success doesn't just happen. It takes hard work and planning to get the desired results. Strategic planning is the discipline that helps businesses build on their present success by analyzing all the factors that can impact the future and take measures to anticipate them. The Complete Idiot's Guide(r) to Strategic Planning offers clear and concrete discussions about:

• Defining business goals in mission statements

• Proven methods to gather the information necessary to formulate a strategy

• Anticipating the competition

• Executing a strategic plan

Product Details

ISBN-13: 9781615640591
Publisher: DK
Publication date: 03/01/2011
Pages: 336
Sales rank: 656,526
Product dimensions: 7.30(w) x 9.00(h) x 0.90(d)
Age Range: 18 Years

About the Author

Lin Grensing-Pophal is a business consultant, instructor, and author with a background in strategic marketing, corporate communications, and employee relations. She is the founder and CEO of Strategic Communications, a media and business consulting company.

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