The Complete Idiot's Guide to Trade Shows by Linda Musgrove, Marian Edelman Borden
A pro in the field offers insider tips for a successful show.
With over 13,000 trade shows and conventions in America each year, it's important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. *Hundred of practical tips, especially for small and midsized business *CD with helpful planning tools and checklists
Linda Musgrove is president of the tradeshow training firm TradeShow Teacher. She focuses on teaching companies to significantly improve trade show results through strategic, customized trade show training for individuals, departments or entire teams. Musgrove presents goal-based trade show, marketing and networking seminars at industry conferences and creates customized training programs for trade show producers to offer exhibitors. She authored a trade show training manual and writes a column for Exhibit City News.