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Want to get an MBA? The Complete MBA For Dummies,2nd Edition, is the practical, plain-English guidethat covers all the basics of a top-notch MBA program, helping youto navigate today’s most innovative business strategies. Frommanagement to entrepreneurship to strategic planning, you’llunderstand the hottest trends and get the latest techniques formotivating employees, building global partnerships, managing risk,and manufacturing.
This fun, easy-to-access guide is full of useful information,tips, and checklists that will help you lead, manage, orparticipate in any business at a high level of competence.You’ll find out how to use databases to your advantage,recognize and reward your employees, analyze financial statements,and understand the challenges of strategic planning in a globalbusiness environment. You’ll also learn the basic principalsof accounting, get a grip on the concepts behind stocks and bonds,and find out how technology has revolutionized everything frommanufacturing to marketing. Discover how to:
- Know and respond to your customers’ needs
- Handle budgets and forecasts
- Recruit and retain top people
- Establish and run employee teams
- Use Sarbanes-Oxley to your company’s advantage
- Negotiate with the best of them
- Build long-term relationships with clients
- Avoid common managerial mistakes
- Improve cash flow
- Market your products and services
- Make the most of your advertising dollar
Once you know what an MBA knows, the sky’s the limit. ReadThe Complete MBA For Dummies, 2nd Edition,and watch your career take off!
About the Author
Dr. Kathleen Allen directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship.
Peter Economy has authored or co-authored several books including Consulting For Dummies.
Table of Contents
Part I: The New, Improved World of Business.
Chapter 1: The MBA in a Nutshell.
Chapter 2: Today’s Hottest Business Trends.
Chapter 3: Entrepreneurship for Everyone.
Chapter 4: Global Business: Fun and Profit in Katmandu.
Chapter 5: Polish Your Crystal Ball for Some StrategicPlanning.
Part II: Managing a Business in the New World.
Chapter 6: Managing Is Hard; Leading Is Even Harder.
Chapter 7: Carrots and Sticks: The ABCs of MotivatingEmployees.
Chapter 8: Hiring and Firing: How to Get Good Employees and KeepThem.
Chapter 9: One for All and All for One: Building Teams ThatReally Work.
Part III: Money: What You Don’t Know Will HurtYou.
Chapter 10: All You Ever Wanted to Know about Accounting.
Chapter 11: Working Your Way through Financial Statements.
Chapter 12: Deciphering the Mysteries of Financial Planning andAnalysis.
Chapter 13: Understanding Stocks and Bonds.
Chapter 14: It Takes Money to Make Money.
Part IV: Marketing in the New World.
Chapter 15: You Are Nothing without a Customer.
Chapter 16: Getting Noticed with Advertising and Promotion.
Chapter 17: Navigating the New World of Selling.
Part V: Other Important Stuff.
Chapter 18: Manufacturing and Distribution: It’s a BraveNew World.
Chapter 19: The Ins and Outs of Risk Management.
Chapter 20: In Business, Everything Is Negotiation.
Chapter 21: Econ 101: The Basics of Economics.
Part VI: The Part of Tens.
Chapter 22: Ten Biggest Mistakes Managers Make.
Chapter 23: Ten Effective Ways to Market Your Products andServices.
Chapter 24: Ten (Or So) Steps to Improve Your Cash Flow.
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