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If you work in a business, a nonprofit organization, or for the government, chances are you’ve considered getting a Masters of Business Administration (MBA) degree. If you want to get ahead in your organization or just do a better job, obtaining an MBA is one of the best ways to do just that. But is it the degree that makes a difference, or is there something else at work here? Although that piece of paper with your name and the words “Masters of Business Administration” mean a lot, what’s even more important are the things that you learn during the course of your MBA studies.
The Complete MBA for Dummies is full of useful information, tips, and checklists that you can use to lead, manage, or participate— at a high level of competence —in any business. And if you already have your MBA, you’ll find that this book is a handy refresher and reference that can be used wherever you go.
Written in a fun, easy-to-access format, The Complete MBA for Dummi es presents and explains the very same information that you would encounter in a typical MBA program in any high-quality business school today. Whether it’s strategic planning, management, accounting, finance, marketing, negotiation, or any other core MBA topic, you’ll find it here. For a fraction of the amount you would pay to get your MBA, this book provides you with an easily understandable road map to today’s most innovative and effective business techniques and strategies, including how to:
- Motivate employees and build great teams
- Understand financial fundamentals
- Create effective marketing plans
- Come out ahead in negotiations
- Examine management trends
- Make the Internet work for you
- Apply effective risk management techniques in business
About the Author
Dr. Kathleen Allen coordinates the Undergraduate Entrepreneur Program at the USC Marshall Business School and is the author of several books on entrepreneurship. Peter Economy's other books include Better Business Meetings.
Table of Contents
PART I: The New, Improved World of Business.
Chapter 1: If Your Business Hasn't Changed Lately, It Probably Should!
Chapter 2: Information Technology: The New Competitive Advantage.
Chapter 3: Global Business: Fun and Profit in Katmandu.
Chapter 4: Look into Your Crystal Ball and Do Some Strategic Planning.
PART II: Managing a Business in the New World.
Chapter 5: Managing Is Hard;
Leading Is Even Harder.
Chapter 6: Carrots and Sticks: The Ins and Outs of Motivating Employees.
Chapter 7: Hiring and Firing: How to Get Good Employees and Keep Them.
Chapter 8: One for All and All for One: Building Teams That Really Work.
PART III: Money: What You Don't Know Will Hurt You.
Chapter 9: All You Ever Wanted to Know about Accounting.
Chapter 10: Working Your Way through Financial Statements.
Chapter 11: Deciphering the Mysteries of Financial Planning and Analysis.
Chapter 12: It Takes Money to Make Money.
Chapter 13: Understanding Stocks and Bonds.
PART IV: Marketing in the New World.
Chapter 14: You Are Nothing Without a Customer.
Chapter 15: Focusing Your Efforts with a Marketing Plan.
Chapter 16: Does Anyone Really Pay Attention to Advertising and Promotion?
Chapter 17: The New World of Selling.
PART V: Other Important Stuff.
Chapter 18: Manufacturing and Distribution: Technology Makes the Difference.
Chapter 19: The Ins and Outs of Risk Management.
Chapter 20: In Business, Everything Is a Negotiation.
Chapter 21: Some Basic Entrepreneurial Economics.
PART VI: The Part of Tens.
Chapter 22: Ten Biggest Mistakes Managers Make.
Chapter 23: Ten Creative Ways to Market Your Products and Services.
Chapter 24: Ten Best Free Business Resources.
Chapter 25: Ten Steps to Improve Your Cash Flow -
Book Registration Information.
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