This revised 3rd edition has been updated to reflect current trends and emerging topics and achieve a more international approach. This edition has also been updated with the following features:
- New content on social media, web based marketing, the use of technology, experiential marketing and events, the role of trade shows in conventions, issues of sustainability, and moves to create a profession for event management.
- Fully integrated and updated case studies to highlight current issues and demonstrate theory in practice. Also contains new case studies on the growth markets of Asia, Brazil and the Middle East.
- A detailed meetings and events industry lexicon.
This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an invaluable resource to students following Events Management, Hospitality and Tourism courses.
About the Author
Tony Rogers is a consultant specialising in conferences, business tourism / business visits and events, and destination marketing and management as well as Visiting Fellow at Leeds Metropolitan University’s UK Centre for Events Management.
Table of Contents
1. A Global Industry 2. The Structure of the Conference Industry 3. Winning Conference Business: 1 4. Winning Conference Business: 2 5. Planning and Staging Successful Conferences: An Organiser’s Perspective 6. Conference Management: A Venue Perspective 7. The Economic, Social and Environmental Impacts of Conferences and Conventions 8. Developing the Industry’s Workforce: Creating a Profession 9. Leading Industry Organisations 10. The Future: Trends, Challenges and Opportunities
What People are Saying About This
‘The world of meetings is as besot by fresh social media implications as it is by sustainability issues, and a clear, respected guide is necessary. That guide is Tony Rogers – and he brings his integrity to every page. In all, this work is meaningful, timely and welcomed – and, "revised and expanded" in the truest sense of those words.’
Rick Antonson, President and CEO of Tourism Vancouver, Canada
In this new and updated edition Tony Rogers provides a wealth of insight into the workings of a truly global Conference and Conventions Industry. In particular the expansion of material on business tourism is a welcome addition and the chapter on ‘impacts’ brings to the fore, the need to evaluate and address how events of this kind contribute to social knowledge and to an area or region’s economy. Overall this is a user-friendly and educational read; it gives anyone accessing it not only the perfect background into the industry, but also some thought-provoking ideas on how to function within it and how to develop business in the future.’
Graham Berridge, University of West London, UK’