Confessions of an Advertising Man

Confessions of an Advertising Man

Confessions of an Advertising Man

Confessions of an Advertising Man

Paperback(REV ed.)

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Overview


print for good practice in business.
assic featured on Mad Men—as fresh and relevant now as the day it was written
 
"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else."  —David Ogilvy
 
David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

Product Details

ISBN-13: 9781904915379
Publisher: Southbank Publishing
Publication date: 01/01/2012
Edition description: REV ed.
Pages: 192
Sales rank: 177,242
Product dimensions: 5.80(w) x 9.10(h) x 0.70(d)

About the Author

David Ogilvy (1911–1999), referred to in 1962 by Time as "the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.

Table of Contents

Foreword11
The Story Behind This Book15
Background29
IHow to Manage an Advertising Agency33
IIHow to Get Clients51
IIIHow to Keep Clients84
IVHow to Be a Good Client100
VHow to Build Great Campaigns117
VIHow to Write Potent Copy133
VIIHow to Illustrate Advertisements and Posters144
VIIIHow to Make Good Television Commercials159
IXHow to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines164
XHow to Rise to the Top of the Tree - Advice to the Young171
XIShould Advertising Be Abolished?179
Index197
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