Philanthropic gifts and corporate social responsibility programmes are admirable, but they fall short of driving the change at scale that we desperately need today.
What if you could play a role in turning this around? You can, and you can start right now. It’s about applying a simple set of principles to connect profitable business with social purpose.
This is an easy to read book with a practical roadmap for (re)building trust and creating high-performing, sustainable businesses.
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|Publisher:||Phil Preston Pty Ltd|
|Product dimensions:||5.83(w) x 8.27(h) x 0.43(d)|
About the Author
He also noticed that philanthropy and corporate social responsibility initiatives have limited impact, so when he stumbled across Michael Porter and Mark Kramer's 'shared value' concept he went all in. In 2013 he was invited to Boston to help form a network of global practitioners, and subsequently increased his focus on harnessing the power of business for positive societal change.
Phil is a strategist, facilitator and speaker who resides south of Sydney with his wife, adult children and manic dog, Gizmo. He is an enthusiastic trail runner in his spare time.
Table of Contents
SECTION I Overcoming competing interests 7
Chapter 1 Increasing tensions 9
Chapter 2 What’s already been tried? 23
Chapter 3 A shift in purpose, on purpose 39
SECTION II Creating shared value 49
Chapter 4 The new frontier for competition 51
Chapter 5 A new lens for innovation 65
Chapter 6 Beyond corporate social responsibility 79
Chapter 7 Unpacking strategies 87
Chapter 8 The role of government and not-for-profits 93
SECTION III Finding your opportunities 105
Chapter 9 Mindset: Your ticket to play 107
Chapter 10 Identifying your opportunities 117
Chapter 11 Development and implementation tips 133
SECTION IV Your action plan 155
Chapter 12 Taking the next step 157
Appendix: Challenging the concept 167
About the author 194