Conquering Uncertainty: Understanding Corporate Cycles & Positioning Your Company to Survive the Changing Environment

Conquering Uncertainty: Understanding Corporate Cycles & Positioning Your Company to Survive the Changing Environment

by Theodore Modis

Hardcover

$19.95

Product Details

ISBN-13: 9780070434059
Publisher: McGraw-Hill School Education Group
Publication date: 04/01/1998
Series: BusinessWeek Bks.
Pages: 175
Product dimensions: 6.09(w) x 8.70(h) x 0.89(d)

Table of Contents

Preface xi(4)
Acknowledgments xv
PROLOGUE 1(8)
Academic Too Often Means Useless 4(2)
Growth Dynamics 6(3)
CHAPTER ONE. THE S-SHAPED ADVENTURE
9(18)
What Do Computers and Rabbits Have in Common?
13(11)
Just-in-Time Innovation
24(3)
CHAPTER TWO. STRUCTURING AN ENTERPRISE ACCORDING TO ITS SEASON
27(30)
The Four Seasons of a Business Cycle
29(14)
Second Thoughts about Excellence
33(1)
Winter
34(2)
Spring
36(1)
Summer
37(1)
Fall
38(4)
Like Shakespearean Plays
42(1)
The BCG Matrix Revisited
43(3)
Where Are You on the Curve?
46(5)
Gedanken Experiments
51(2)
Leonardo da Vinci Was Ahead of the Aristocrats
53(4)
CHAPTER THREE. GROWTH FROM CHAOS AND CHAOS FROM GROWTH
57(26)
The Beginning of Chaos
58(2)
A Large-Scale Historical Example
60(5)
In Politics as in Business
65(1)
The Collapse of the Communist Empire
66(1)
The Rise and Fall of a Computer Giant
67(4)
Revolutions and Re-Evolutions
71(2)
If Summer Is Here, Can Fall Be Far Behind?
73(2)
Where on the Curve Are Your Clients?
75(3)
Success in All Seasons
78(5)
The Philosopher's Stone
80(1)
Examples
81(2)
CHAPTER FOUR. THE BIG PICTURE
83(20)
The Evolution of the Evolution
83(5)
Zooming in and out
88(5)
Examples from Industry
93(3)
Showing off at the Dock
96(1)
When Do We Stop Being Children?
97(1)
The End of the Information-Technology Industry
98(5)
No More Downsizing in Computers
99(1)
Personal Computers Are Not Getting Cheaper
100(3)
CHAPTER FIVE. INSTINCT VERSUS RATIONALE
103(14)
Assess, Measure, and Monitor Strategic Performance
104(3)
Could You Take Aim at an Apple on Your Son's Head?
107(2)
Learning from Experience in Positioning New Computer Products
109(4)
The Industry Learning Curve
113(1)
Life Cycles of Services
114(3)
CHAPTER SIX. GENETIC RE-ENGINEERING OF CORPORATIONS
117(18)
More than One Species in the Same Niche
118(1)
Attacker's Advantage, Defender's Counterattack
119(5)
Competition Management
124(3)
Finding the Magic Advertising Message
127(5)
Who Is Afraid of the Big Bad Wolf?
132(3)
CHAPTER SEVEN. MAKE THE FUTURE WHAT IT USED TO BE
135(24)
Invariants
138(6)
The Nonsense about Safe Driving
139(3)
Humans Versus Machines
142(2)
Decision Nonmakers
144(5)
Did Mozart Die of Old Age?
149(4)
A Second Lease on Life
153(6)
CHAPTER EIGHT. MANAGING THE ENTERPRISE AFTER YEAR 2000
159(6)
EPILOGUE 165(4)
APPENDIX A. S-CURVES: MATHEMATICAL FORMULATIONS 169(4)
One Species Only 169(2)
Many Competitors in a Niche 171(2)
APPENDIX B. ECONOMIES OF SCALE AND PRICE ELASTICITY 173(4)
Why the Industrial Revolution Succeeded 174(3)
NOTES AND SOURCES 177(8)
BIBLIOGRAPHY 185(4)
Index 189

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