Table of Contents
Foreword: Getting Capitalism Back on Track Bill George ix
Preface to the Paperback xv
Introduction: Awakenings 1
1 Capitalism: Marvelous, Misunderstood, Maligned 11
2 Conscious Capitalism and the Heroic Spirit of Business 25
Part 1 The First Tenet: Higher Purpose 41
3 Purpose: The Corporation's Search for Meaning 45
4 Discovering and Growing Purpose 57
Part 2 The Second Tenet: Stakeholder integration 69
5 Loyal, Trusting Customers 75
6 Passionate, Inspired Team Members 85
7 Patient, Purposeful Investors 99
8 Collaborative, Innovative Suppliers 111
9 Flourishing, Welcoming Communities 123
10 A Healthy, Vibrant Environment 139
11 The Outer Circle of Stakeholders 153
12 The Interdependence of Stakeholders 167
Part 3 The Third Tenet: Conscious Leadership 177
13 The Qualities of Conscious Leaders 183
14 Becoming a Conscious Leader 195
Part 4 The Fourth Tenet: Conscious Culture and Management 215
15 Conscious Cultures 217
16 Conscious Management 235
17 Becoming a Conscious Business 251
18 The Power and Beauty of Conscious Capitalism 263
The Conscious Capitalism Credo 273
Appendix A The Business Case for Conscious Capitalism 275
Appendix B Conscious Capitalism and Related Ideas 291
Appendix C Misconceptions About Conscious Capitalism 299
Notes 307
Index 323
Acknowledgments 339
About the Authors 343