Console Wars: Sega, Nintendo, and the Battle That Defined a Generation

Console Wars: Sega, Nintendo, and the Battle That Defined a Generation

by Blake J. Harris
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Overview

Console Wars: Sega, Nintendo, and the Battle That Defined a Generation by Blake J. Harris

A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the videogame industry—in development as a feature film from Sony Pictures

In 1990, Nintendo had a virtual monopoly on the videogame industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever.

The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan.

Based on more than two hundred interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a sixty-billion-dollar industry.

Product Details

ISBN-13: 9780062276711
Publisher: HarperCollins Publishers
Publication date: 05/13/2014
Sold by: HARPERCOLLINS
Format: NOOK Book
Pages: 576
Sales rank: 64,311
File size: 9 MB

About the Author

Blake J. Harris is a writer and filmmaker based out of New York. He is currently co-directing the documentary based on his book, which is being produced by Scott Rudin, Seth Rogen, and Evan Goldberg. He will also serve as an executive producer on Sony's feature-film adaptation of Console Wars.

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Console Wars: Sega, Nintendo, and the Battle that Defined a Generation 4.1 out of 5 based on 0 ratings. 15 reviews.
LTabak1 More than 1 year ago
When I saw the first notices for Blake Harris’s new book, Console Wars, about the battles between Sega, Nintendo and Sony in the 1990s, I immediately flashed back to my own console wars. My elder son was born in 1987, the year after Nintendo launched its first gaming platform, NES, with its addictive new game, Super Mario Brothers. He was three when the first Game Boy hit the shelves. By five, he was begging for both. Regularly, obsessively, unrelentingly. For years. As this encyclopedic recap details, my son was part of a huge new, rapidly growing industry. The book, the result of hundreds of interviews, focuses on the executives at Sega and Nintendo and their often frantic efforts to keep up with the competition and the rapidly shifting technology. While not everyone will be intrigued by the weight of detail, much of it peripheral to the central strains of the story, it's chock full of revelations. For instance, who recalls that in 1990 only 15% of American homes had a computer, while close to 30% had a Nintendo console? The central character, and one supposes source, for the book is Sega executive Tom Kalinske, a former Mattel executive who had helped put Barbie into pink bedrooms everywhere. He steps into what seems an impossible task: competing with the lock hold Nintendo has on the industry, with some 90% of the U.S. market cornered. Nintendo has the best game developers under exclusive contract, retailers in thrall by constricting supply below demand, and the iconic characters of the decade with Mario and his cohorts. The bulk of the story is how Kalinske and his carefully chosen colleagues wrest market share from Nintendo until they actually crown Sega and Sonic the Hedgehog number one. But not for long. As Console Wars expresses again and again, nothing is for long in the fickle world of consumer electronics where today’s hot product is tomorrow’s museum piece.
flapjackashley More than 1 year ago
I have to admit. I thought I knew everything about the fabled 16-bit Video Game Console War between Nintendo and Sega, but this book proved me wrong. There is such a wealth of new information as well as fresh and candid interviews that this is a game lover's dream. And the biggest surprise? Nintendo wasn't Sega of America's biggest opponent. Amazing read and very highly recommended.
Anonymous More than 1 year ago
Indispensable book if you want to know the origin of Sega and it's fight to the end against Nintendo.
Anonymous More than 1 year ago
Goodgoodgoodgood!!!!
Anonymous More than 1 year ago
Amazing
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Anonymous More than 1 year ago
This is my all time favorite booof all time growing up with the genisis
Anonymous More than 1 year ago
Stop leaving random posts that say that!
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Woooo0o!
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Kiss hand