Consumer Behavior I: Research and Influences / Edition 1 available in Hardcover
- Pub. Date:
- SAGE Publications
This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behavior as a field of study. The first volume addresses the question: "how do we study consumers?" and provides the theoretical and historical context for the debates about consumer behavior research captured in the following volumes. The second volume examines consumer decision-making, and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behavior.
Table of Contents
VOLUME ONE: CONSUMER BEHAVIOUR AS A FIELD OF STUDYComparing Journal of Consumer Psychology and Journal of Consumer Research - Anat Alon, Maureen Morrin and Nada Nasr BechwatiOn Method in Consumer Research - Paul F Anderson A Critical Relativist PerspectiveHermeneutics and Consumer Research - Stephen J Arnold and Eileen FischerFeminist Thought - J Bristor and E Fischer Implications for Consumer ResearchWhat Consumer Research Is - B J Calder and A M TyboutConsumption - Colin Campbell The New Wave of Research in the Humanities and Social SciencesHedonic Consumption - Elizabeth Hirschman and Morris B Holbrook Emerging Concepts, Methods and PropositionsAlternative Ways of Seeking Knowledge in Customer Research - L A Hudson and J OzannePositivist and Paradigm Dominance in Consumer Research - Shelby Hunt Towards a Critical Pluralism and RapprochementInterpreting Consumer Mythology - J Sidney Levy A Structural Approach to Consumer BehaviorRoots of Marketing and Consumer Research at the University of Chicago - J Sidney LevyConsumer Research and Semiotics - David Glen Mick Exploring the Morphology of Signs, Symbols and SignificancePhilosophical Tension in Consumer Inquiry - J Paul PeterConsumer Research - Itamar Simonson et al In Search of IdentityPutting Experience Back into Consumer Research - Craig J Thompson, William Locander and Howard R Pollio The Philosophy and Method of Existential PhenomenologyBeyond Consumerism - Frank Trentmann New Historical Perspectives on ConsumptionDiscovery-Orientated Consumer Research - William WellsConsumer and Consumption - Sharon Zukin and Jennifer Smith MaguireVOLUME TWO: CONSUMER DECISION-MAKINGConstructive Consumer Choice Processes - J R Bettman, M F Luce and J W PayneSelf-Generated Validity and Other Effects of Measurement on Belief, Attitude, Intention and Behaviour - J M Feldman and J R LynchRediscovering Satisfaction - S Fournier and D MickProduct Experience is Seductive - Stephen J HochManaging What Consumers Learn from Experience - Stephen J Hoch and John DeightonPreconscious Processing Effects - C Janiszewski The Independence of Attitude Formation and Conscious ThoughtOrder of Entry Effects on Consumer Memory and Judgment - Frank R Kardes and Gurumurthy Kalyanaram An Information Integration PerspectiveChoosing to Avoid - Mary Frances Luce Coping with Negatively Emotion-Laden Consumer DecisionsThe Effect of New Product Features on Brand Choice - Stephen M Nowlis and Itamar SimonsonWhence Consumer Loyalty? - Richard L OliverConsumer Learning and Brand Equity - Stijn M J van Osselaer and J W AlbaConsumer Knowledge Effects on Evaluation Strategies Mediating Consumer Judgements - Mita SujanVOLUME THREE: CONSUMER SOCIALIZATION: CHILDHOOD, CHILDREN AND FAMILIESDealing with Children's Advertising - Gerry M Armstrong and Merrie Brucks Public Policy Issues and AlternativesThe Role of Parental Socialization Types on Differential Family Communication Patterns Regarding Consumption - Les Carson, Sanford Grossbart and J Kathleen StuenkelSocializing Children about Television - Les Carlson, Russell N Laczniak and A Walsh An Intergenerational StudyThe Influence of Families and Peer-Based Reference Groups on Consumer Decisions - T L Childers and A R RaoSpatial Biographies of Children's Consumption - Dan T Cook Market Places and Spaces of Childhood in the 1930s and beyondFamily Members' Perceptions of Adolescents' Influence in Family Decision-Making - Ellen R Foxman, Patriya S Tansuhaj and Karin M EkstromThe Emergence of Adaptive Decision-Making in Children - Jennifer Gregan-Paxton and Deborah Roedder JohnAge Differences in Product Categorization - Deborah Roedder John and Mita SujanAge Differences in Children's Choice Behavior - Deborah Roedder John and Ramnath Lakshmi-Ratan The Impact of Available AlternativesConsumer Socialization of Children - Deborah John Roedder A Retrospective Look at 25 Years of ResearchPre-Schoolers' Learning of Brand Names from Visual Cues - Carole MacklinChildren's Understanding of the Intent of Advertising - Mary C Martin A Meta-AnalysisPassing the Torch - Elizabeth S Moore, William L Wilkie and Richard J Lutz Intergenerational Influences as a Source of Brand EquityThe Role of Family Communication in Consumer Socialization of Children and Adolescents - George P MoschisConsumer Socialization - George P Moschis and G A Churchill A Theoretical and Empirical AnalysisRelationships between Family Communication and Consumer Activities of Adolescents - K M Palan An Exploratory StudyHow Do Young Children Learn to Be Consumers? A Script-Processing Approach - L A Peracchio