Consumer Behavior

Consumer Behavior

Hardcover(4th ed)

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Overview

Consumer Behavior by James F. Engel, Roger D. Blackwell

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.

Product Details

ISBN-13: 9780030592423
Publisher: Dryden Press FL
Publication date: 02/28/1982
Series: Dryden Press Series in Marketing
Edition description: 4th ed
Pages: 700

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