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With the minimum of jargon, this book presents the fundamental principles of consumer behavior derived from sound research, followed by clear advice on their practical implications. It covers basic psychological processes of consumers and their implications, consumers' attitudes about money, different types of consumers, product branding and retailing, and advertising.
Table of ContentsSunday - Know Your Consumer I - Basic Psychological Processes
Monday - Know Your Consumer II - Attitudes To Money
Tuesday - Know Your Consumer III - Purchasing
Wednesday - Know Your Consumer Iv - Different Types Of Consumer
Thursday - Sell Your Product I - Branding And Advertising
Friday - Sell Your Product II - Retailing
Saturday - Negative Effects And Implications.