Consumer Behaviour in a Week

Consumer Behaviour in a Week

Paperback(Second edition)

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Product Details

ISBN-13: 9780340849712
Publisher: Hodder & Stoughton, Ltd.
Publication date: 09/28/2002
Series: In a Week
Edition description: Second edition
Pages: 96
Product dimensions: 5.04(w) x 7.56(h) x 0.47(d)

Table of Contents

Sunday - Know Your Consumer I - Basic Psychological Processes
Monday - Know Your Consumer II - Attitudes To Money
Tuesday - Know Your Consumer III - Purchasing
Wednesday - Know Your Consumer Iv - Different Types Of Consumer
Thursday - Sell Your Product I - Branding And Advertising
Friday - Sell Your Product II - Retailing
Saturday - Negative Effects And Implications.

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