Consumer Behaviour in the Airline Industry

by Volker Schmid

Overview

Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Teesside (Teesside Business School), course: Consumer Behaviour, language: English, abstract: To analyse the consumer behaviour presents an important criteria to be successful in the airline industry. This text gives answers to most relevant questions regarding consumer behaviour, using Air Lingus as an example. Finally, it includes a plan to implement a relationship marketing programme.

Product Details

ISBN-13:	9783638372954
Publisher:	GRIN Verlag GmbH
Publication date:	01/01/2005
Sold by:	CIANDO
Format:	eBook
Pages:	14
File size:	326 KB