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Holcomb Hathaway Publishers
Consumer Economics: The Consumer in Our Society / Edition 15

Consumer Economics: The Consumer in Our Society / Edition 15

by Wendy Reiboldt Mel Zelenak, Wendy Reiboldt


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Consumer Economics: The Consumer in Our Society / Edition 15

The thirteenth edition of CONSUMER ECONOMICS: THE CONSUMER IN OUR SOCIETY identifies the social, economic, and political forces that shape consumer demands, and it gives readers a better understanding of themselves as consumers in our society and the world. Readers will learn how the marketplace works to serve consumers and also how it can work to disserve and even defraud consumers. This book examines what the government can do and is doing in the field of consumer protection, and it discusses how an individual may become a more mature, better-educated consumer citizen. The book's discussions and references have been updated to reflect societal changes of the new millennium. Students will find this readable, information-packed book a valuable resource in and beyond the classroom.
The book's significant features include:

  • --More than 150 web addresses for important consumer sites, allowing students to explore a variety of websites as they seek consumer services and bargains
  • Key Concepts and Learning Objectives in each chapter to aid students and instructors in evaluating whether the essence of the material is being understood
  • Boldfaced Key Terms, marginal definitions, and a book-end Glossary for easy reference
  • Consider This, Consumer Tips, and Intermissions, brief capsules of information set apart for student consideration and discussion
  • Case stories, humorous narratives on relevant topics, followed by thought-provoking questions
  • Chapter-end Summaries, Review and Discussion Questions, and Exploring Personal Values: Projects for Reviewing Chapter Material

Product Details

ISBN-13: 9781890871949
Publisher: Holcomb Hathaway Publishers
Publication date: 01/28/2010
Edition description: 15e
Product dimensions: 8.20(w) x 10.80(h) x 0.90(d)

Table of Contents

Chapter 1 The Consumer in a Free Society
Chapter 2 The Complexity of Consumer Demand
Chapter 3 Consumers: The Guides or the Guided
Chapter 4 Consumer's Freedom to Choose
Chapter 5 Consumer Law and the Layperson
Chapter 6 The Profitable Practice of Fraud
Chapter 7 How to Become a Better Buyer
Chapter 8 Planning and Recording Expenditures
Chapter 9 Consumer Debt: A Way of Life?
Chapter 10 Selecting Consumer Services
Chapter 11 To Own or to Rent?
Chapter 12 Buying and Selling Investments
Chapter 13 Understanding and Using Insurance
Chapter 14 Ceremonial Customs
Chapter 15 Advertising, Marketing, and Pricing
Chapter 16 Conspicuous Consumption and Fashion-Made Wants
Chapter 17 Energy and the Environment
Chapter 18 Sellers' Efforts to Help Consumers
Chapter 19 State and Local Government Efforts to Assist Consumers
Chapter 20 Federal Government Efforts to Assist Consumers
Complexities of the Marketplace

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