Consumers' Republic: The Politics of Mass Consumption in Postwar America

Consumers' Republic: The Politics of Mass Consumption in Postwar America

by Lizabeth Cohen

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Overview

Consumers' Republic: The Politics of Mass Consumption in Postwar America by Lizabeth Cohen

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life.

Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.


From the Trade Paperback edition.

Product Details

ISBN-13: 9780307555366
Publisher: Knopf Doubleday Publishing Group
Publication date: 12/24/2008
Sold by: Random House
Format: NOOK Book
Pages: 576
File size: 10 MB

About the Author

Lizabeth Cohen is Howard Mumford Jones Professor of American Studies in the Department of History at Harvard University. She is the author of Making a New Deal: Industrial Workers in Chicago, 1919—1939, which won the Bancroft Prize and the Philip Taft Labor History Award and was a finalist for the Pulitzer Prize. She has written many articles and essays and is coauthor (with David Kennedy) of The American Pageant. She lives in Belmont, Massachusetts, with her husband and two daughters.


From the Trade Paperback edition.

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