Contagious Metaphor

Contagious Metaphor

by Peta Mitchell


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Contagious Metaphor by Peta Mitchell

The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with André Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'.

In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.

Product Details

ISBN-13: 9781441132734
Publisher: Bloomsbury Academic
Publication date: 11/01/2012
Pages: 208
Product dimensions: 9.30(w) x 6.20(h) x 0.90(d)

About the Author

Peta Mitchell is a lecturer in the School of English, Media Studies, and Art History at the University of Queensland, Australia, and author of Cartographic Strategies of Postmodernity (Routledge, 2008).

Table of Contents

Introduction \ 1. Contagious metaphor \ 2. Pestilence and poison winds: Literary contagions and the endurance of miasma theory \ 3. The French fin de siècle and the birth of social contagion theory \ 4. The contagion of example \ 5. Infectious ideas: Dawkins, meme theory, and the politics of metaphor \ 6. Networks of contagion

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