Contemporary Advertising

Contemporary Advertising

by Courtland L. Bovée, William F. Arens

Hardcover(2nd ed)

$39.79 $57.95 Save 31% Current price is $39.79, Original price is $57.95. You Save 31%.
View All Available Formats & Editions

Product Details

ISBN-13: 9780256033021
Publisher: McGraw-Hill Higher Education
Publication date: 01/01/1986
Series: Irwin Series in Marketing
Edition description: 2nd ed
Pages: 62945

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews