ISBN-10:
0135312450
ISBN-13:
9780135312452
Pub. Date:
11/13/1996
Publisher:
Prentice Hall Professional Technical Reference
Contemporary Business Communication / Edition 2

Contemporary Business Communication / Edition 2

by Louis E. Boone, David L. Kurtz

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Overview

Contemporary Business Communication / Edition 2

This comprehensive, exceptionally applied introduction to business communication uses actual business documents and applications from real companies to provide readers with a state-of-the-art perspective and hands-on practice with situations they will encounter on-the-job. The book includes examples that compare and contrast effective and ineffective writing, practical writing-tips features, and document-writing exercises. Effective oral communication in public speaking, in oral presentations, and in collaborative, small group settings are emphasized. The information and skills users need to find their first job is outlined in step-by-step personal and job-market analyses through sample resumes and cover letters, an examination of the stages in a model employment interview, and a study of critical job-search tools.

Product Details

ISBN-13: 9780135312452
Publisher: Prentice Hall Professional Technical Reference
Publication date: 11/13/1996
Edition description: 2ND
Pages: 645
Product dimensions: 8.24(w) x 10.33(h) x 1.21(d)

Table of Contents

I. COMMUNICATION FUNDAMENTALS AND CHALLENGES.

1. Communicating in an Organization.
2. Mastering Communication Technology.
3. Communication Challenges in a Diverse World.

II. WRITING BASICS.

4. Planning Business Documents.
5. Organizing, Composing, and Designing Business Documents.
6. Revising and Editing Business Documents.

III. ORGANIZATIONAL LETTERS AND MEMOS.

7. Writing Direct Requests.
8. Writing Good-News, Goodwill, and Information.
9. Writing Bad-News and Negative Messages.
10. Writing Persuasive Messages.

IV. REPORT AND PROPOSAL WRITING.

11. Planning and Researching Business Reports and Proposals.
12. Using Visual Aids in Business Reports and Proposals.
13. Organizing and Writing Short and Long Reports.
14. Organizing and Writing Short and Long Proposals.

V. FORMS OF ORAL COMMUNICATION.

15. Delivering Speeches and Oral Presentations.
16. Oral Communication in Groups.

VI. EMPLOYMENT COMMUNICATION.

17. Targeting Your Career: Writing Resumes and Cover Letters.
18. Effective Employment Interviewing.
Appendix A. Preparing Business Documents.
Appendix B. Basics of Grammar and Usage.
Appendix C. Internet Research.
Glossary.
References.
Photo Credits.
Indexes.

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