What makes it so successful?
Contemporary Strategy Analysis features a principal focus on the basic determinant of business success (competitive advantage) and draws heavily upon the concepts and theoretical insights of industrial economics.
Now in its third edition, this exciting book addresses the behavioral aspects of strategy including:
- the design of organization and management systems
- the setting of performance targets and evaluation performance
- the strategic planning process in corporations.
|Publisher:||Wiley, John & Sons, Incorporated|
|Edition description:||Older Edition|
|Product dimensions:||7.40(w) x 9.70(h) x 0.88(d)|
About the Author
Robert M. Grant is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing meat pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI, and other companies. He is also the author of Cases to Accompany Contemporary Strategy Analysis Fifth Edition (Blackwell, 2005).
Table of ContentsPart I: The Concept of Strategy ..... 1
Part II: Tools of Strategic Management ..... 29
Part III: The Analysis of Competitive Advantage ..... 171
Part IV: Business Strategies in Different Industry Contexts ..... 239
Part V: Corporate Strategy ..... 313
Index ..... 445