ISBN-10:
1405163097
ISBN-13:
9781405163095
Pub. Date:
04/28/2007
Publisher:
Wiley, John & Sons, Incorporated
Contemporary Strategy Analysis: Concepts, Techniques, Applications / Edition 6

Contemporary Strategy Analysis: Concepts, Techniques, Applications / Edition 6

by Robert M. Grant
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Product Details

ISBN-13: 9781405163095
Publisher: Wiley, John & Sons, Incorporated
Publication date: 04/28/2007
Edition description: Older Edition
Pages: 496
Product dimensions: 7.40(w) x 9.70(h) x 0.88(d)

About the Author

Robert M. Grant is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing meat pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI, and other companies. He is also the author of Cases to Accompany Contemporary Strategy Analysis Fifth Edition (Blackwell, 2005).

Table of Contents

Part I: The Concept of Strategy ..... 1
Part II: Tools of Strategic Management ..... 29
Part III: The Analysis of Competitive Advantage ..... 171
Part IV: Business Strategies in Different Industry Contexts ..... 239
Part V: Corporate Strategy ..... 313
Index ..... 445

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