Content is Currency: Developing Powerful Content for Web and Mobile

Content is Currency: Developing Powerful Content for Web and Mobile

by Jon Wuebben

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Overview

Content is Currency: Developing Powerful Content for Web and Mobile by Jon Wuebben

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed.

In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.

Product Details

ISBN-13: 9781857885736
Publisher: Quercus
Publication date: 02/12/2012
Pages: 228
Product dimensions: 6.00(w) x 8.90(h) x 0.90(d)

About the Author

Jon Wuebben is the CEO of Content Launch, a global web content development and strategy firm. He is the author of Content Rich: Writing Your Way to Wealth on the Web , and is a recognized expert on the topics of content marketing, social media strategy, and entrepreneurship. Find out more at www.contentiscurrency.com

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Content is Currency: Developing Powerful Content for Web and Mobile 4 out of 5 based on 0 ratings. 1 reviews.
RolfDobelli More than 1 year ago
To market your products or services online, heed one bedrock Internet principle: Content rules. Your goal is to pull people to your site by appealing to their concerns; the challenge is how. Internet content expert Jon Wuebben answers that question. He shows you how to create compelling content, brand yourself online, market and sell your content, and get eyeballs onto your page. Though Wuebben repeats and contradicts himself once or twice and offers a few overly optimistic predictions, getAbstract recommends his knowledgeable, practical, but basic, guidance to rookie entrepreneurs, business owners and Internet marketers.