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Content is Currency: Developing Powerful Content for Web and Mobile
     

Content is Currency: Developing Powerful Content for Web and Mobile

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by Jon Wuebben
 

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In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency

Overview

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn what types of content best suit your specific business, market, and industry; how key content tactics influence search engine rankings and sales conversion; how to leverage social media to connect with your target market; and how to merge the many elements of your web presence. Content is Currency can teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.

Editorial Reviews

From the Publisher
Who cares about great content? Your customers do! The more relevant, quality content your business can provide, the greater your opportunity to attract, engage and convert visitors to buyers. Jon covers all the bases in Content is Currency from personas to SEO to mobile. This book is full of practical tips that you ll be able to cash in for better online marketing results.

Content is Currency should be required reading for small business owners and online marketing staff. It gives a step by step guide to business success through an integrated content marketing strategy.—Anita Campbell, Publisher of Small Business Trends, and Co-Author, Visual Marketing

Read Content is Currency to learn the profitable content strategies you need to make more money online today. It s full of valuable details and real-world examples that can help you upgrade your marketing. I learned a lot reading it and you will, too.—Scott Fox, Founder, ClickMillionaires.com

Jon Wuebben has done it again. Yes, we are all publishers today, but most organizations are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. If you want the answers to why . . . and then how exactly to operationalize content marketing within your business, read this book!

There's a ton of marketing gurus saying to market with content, but they are not explaining how to do it. That's the void Content is Currency fills. Highly recommended.—Bob Bly, Copywriter

Social media and content are connected at the hip. If you do nothing but implement Wuebben s chapters on social media optimization and blogging, you ll be light years ahead of your competitors.—Michael A. Stelzner, Founder, SocialMediaExaminer.com, and Author, Launch

Content rules the web. Producing content is easy. Producing effective content is not. In Content is Currency Jon Wuebben leads the reader through the what, why, and how of creating effective content in an engaging way. Large businesses, medium business, all businesses should read this book. This is not a volume that is going to gather dust on your shelf; this is a resource you will return to again and again.

Content is a critical component of your marketing success. The trick is to make your content more about the value it provides and less about the marketing and sales of your products and services. It s not easy to do and most brands are failing at it (miserably). What does that mean? There is a huge opportunity to understand how content makes your business grow. There is a huge opportunity in figuring out how to create valuable content instead of content that is thinly veiled marketing blather. Jon Wuebben s Content Is Currency is your roadmap. Do what he says and your content will turn into money in the bank.

If you can t create a successful, multi-faceted content program for your company after reading Content is Currency, you re just not trying hard enough. It s a definitive, detailed guide on the realities of making content drive business results. Bravo, Jon Wuebben!

Great content is one of the most important parts of inbound marketing, and in Content is Currency Jon does a great job of giving you the foundation to transform your company using content to drive your inbound marketing strategy.—Mike Volpe, CMO, HubSpot

Product Details

ISBN-13:
9781857889901
Publisher:
Quercus
Publication date:
12/09/2011
Sold by:
Hachette Digital, Inc.
Format:
NOOK Book
Pages:
296
Sales rank:
1,229,037
File size:
7 MB

Meet the Author

Jon Wuebben is a web content strategist, copywriter, entrepreneur, and online marketing leader. In 2003, he founded Custom Copywriting, one of the fastest growing content providers in the industry: www.customcopywriting.com. Wuebben was previously a marketer for Ford Motor Company and Kia Motor Americas. He has an MBA in International Marketing from Thunderbird School of Global Management.

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Content is Currency: Developing Powerful Content for Web and Mobile 4 out of 5 based on 0 ratings. 1 reviews.
RolfDobelli More than 1 year ago
To market your products or services online, heed one bedrock Internet principle: Content rules. Your goal is to pull people to your site by appealing to their concerns; the challenge is how. Internet content expert Jon Wuebben answers that question. He shows you how to create compelling content, brand yourself online, market and sell your content, and get eyeballs onto your page. Though Wuebben repeats and contradicts himself once or twice and offers a few overly optimistic predictions, getAbstract recommends his knowledgeable, practical, but basic, guidance to rookie entrepreneurs, business owners and Internet marketers.