Content Marketing For Dummies

Content Marketing For Dummies

by Susan Gunelius

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Product Details

ISBN-13: 9781118007297
Publisher: Wiley
Publication date: 06/07/2011
Series: For Dummies Series
Pages: 360
Product dimensions: 7.30(w) x 9.10(h) x 0.80(d)

About the Author

Susan Gunelius is a 20-year marketing veteran and President and CEOof KeySplash Creative, Inc. Her marketing-related content appears onForbes.com, MSNBC.com, and other business-oriented sites. She is the author of Blogging All-in-One For Dummies and Google Blogger For Dummies. Susan speaks about these topics at events around the world.

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Table of Contents

Introduction.

Part I: Getting Started with a Content MarketingPlan.

Chapter 1: Defi ning the Content Marketing Opportunity.

Chapter 2: Creating a Content Marketing Strategy.

Chapter 3: Taking the First Steps to Executing Your ContentMarketing Plan.

Part II: Marketing with Long-Form Content.

Chapter 4: Introducing the Tools of Written Long-Form ContentMarketing.

Chapter 5: Using Video, Audio, Online Events, and E-Mail forLong-Form Content Marketing.

Chapter 6: Writing in Long Form for the Web.

Chapter 7: Taking Long-Form Web Content to the Next Level.

Part III: Marketing with Short-Form Content.

Chapter 8: Introducing the Tools of Short-Form ContentMarketing.

Chapter 9: Using Twitter and Creative Ideas for Short-FormContent Marketing.

Chapter 10: Writing in Short Form for the Web.

Chapter 11: Discovering Ways to Improve Short-Form ContentMarketing.

Part IV: Engaging in Online Conversations to ShareContent.

Chapter 12: Defi ning Conversational Content Marketing.

Chapter 13: Introducing the Tools of Conversational WebWriting.

Chapter 14: Getting the Most out of Online Conversations.

Part V: Achieving Long-Term Success.

Chapter 15: Integrating Your Content Marketing Efforts.

Chapter 16: Analyzing Results and Fine-Tuning Your Strategy.

Chapter 17: Building a Content Marketing Team.

Part VI: The Part of Tens.

Chapter 18: Ten Free Tools to Get Started with ContentMarketing.

Chapter 19: Ten Sites to Publish Your Content for Free.

Chapter 20: Ten Resources for Content Marketing Help.

Part VII: Appendixes.

Appendix A: Sample Content Marketing Quick Start Plans.

Appendix B: Glossary.

Index.

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