Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands

Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands

by Hellen Dreeves

NOOK Book(eBook)

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Product Details

ISBN-13: 9783656738794
Publisher: GRIN Publishing
Publication date: 01/01/2014
Sold by: CIANDO
Format: NOOK Book
Pages: 75
File size: 1 MB

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