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Taylor & Francis
Convergent Journalism an Introduction: Writing and Producing Across Media / Edition 1

Convergent Journalism an Introduction: Writing and Producing Across Media / Edition 1

by Stephen Quinn


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Convergent Journalism an Introduction: Writing and Producing Across Media / Edition 1

Convergent Journalism: an Introduction explains what makes a news story effective today and how to recognize the best medium for a particular story. That medium may be the web, television, radio, newspaper, magazine - or, more likely, several of the above. This text will explain how a single story can fulfill its potential through any media channel. Convergent Journalism: An Introduction shows you, the news writer, editor, reporter, and producer, how to tailor a story to meet the needs of various media so your local news story can be written in a form appropriate for the web, print, PDA screen, and broadcast. In addition, this book explains the characteristics and best applications for print, broadcast, and web graphics.

Product Details

ISBN-13: 2900240807248
Publisher: Taylor & Francis
Publication date: 08/26/2005
Edition description: Older Edition
Pages: 238
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

Stephen Quinn is an associate professor of journalism in the Faculty of Arts at Deakin University in Australia. He previously served as an associate professor of journalism at Ball State University and as both the director of the Center for Media Training and Research and an associate professor of journalism at Zayed University in Dubai in the United Arab Emirates. He has also taught journalism in the UK, Australia and New Zealand.

Between 1975 and 1990, Quinn worked full time as a reporter, writer, editor and columnist in Australia, Thailand, the UK and New Zealand. He started with regional newspapers in Australia (the Newcastle Herald) and has worked — in chronological order — for the Bangkok Post, the Press Association in London, BBC-TV, the Australian Broadcasting Corporation, Television New Zealand, Independent Television News in London, and The Guardian in London.

He received his bachelor's degree from the University of Newcastle in Australia, his master's degree from The City University in London and his Ph.D. from the University of Wollongong in Australia.

Quinn is the author of Convergent Journalism and Conversations on Convergence (both New York: Peter Lang 2005) Knowledge Management in the Digital Newsroom (Oxford: Focal Press 2002), Digital Sub-Editing and Design (Oxford: Focal Press 2001), Newsgathering on the Net second edition (Melbourne: Macmillan 2001) and The Art of Learning (Sydney: UNSW Press 1999).
Vincent F. Filak is an assistant professor at Ball State University where he teaches undergraduate courses in news writing and graduate courses on media theory. He also serves as the faculty adviser to The Ball State Daily News, the university's award-winning newspaper. Prior to his arrival at Ball State, he taught news writing and reporting at the University of Wisconsin and the University of Missouri. He also worked as a night-side city desk reporter at the Wisconsin State Journal in Madison, Wisconsin.

He received a bachelor's degree and a master's degree in journalism from the University of Wisconsin and a Ph.D. from the University of Missouri. His dissertation examined how inter-group bias between print and broadcast journalists can create problems for converging newsrooms. He has conducted several studies and has published scholarly work on this topic. He has also published research on media coverage of the Sept. 11 terrorist attacks and the impact of psychological need-satisfaction on college learning.

Filak serves as a reviewer for the Atlantic Journal of Communication and the Newspaper Research Journal. He is a member of College Media Advisers, the Association for Education in Journalism and Mass Communication and Kappa Tau Alpha, the national honor society in journalism and mass communication.

Table of Contents

1What Is Convergence and How Will It Affect My Life?3
Fragmenting Audiences8
Social and Legal Structural Factors Affecting Convergence10
"Easy" versus "Difficult" Convergence11
How Widespread Is Convergence?12
Business Models and Convergence14
Cultural Factors15
Why Is This Book Needed?16
2The Multimedia Assignment Editor and Producer21
Advantages of Each Medium26
Covering the News in the Multimedia World27
Covering Breaking News30
3Words: The Foundation Stone of Journalism39
Technology and Toys Can't Save You40
How to Write Well41
Welcome Back, Old Friend43
Putting It Together44
The Editing Process47
4Broadcast Writing and Speaking55
Rules for Readability56
Rules for Understandability58
Story Formats62
A Closer Look64
5Writing for the Web69
Traditional News Writing and the Web70
Telling Your Story through Multiple Media74
Blogs: Do-It-Yourself Journalism75
Changing Attitudes to Fit the Web77
6Converged Graphics Across All Media81
Information Graphics History82
Role of the Graphics Reporter86
One Story, Multiple Graphics89
The Power of Information Graphics94
7Digital Still Photography99
The Power of the Still Photograph99
Impact of Technology on Photographic Reporting100
The Democratization of Photography102
The Birth of Modern Photojournalism104
The Digital Age104
Picture Editing for Different Media105
Photographers' Responsibilities for Different Media107
Conflicting Ethical Standards among Media Outlets109
Positive and Negative Aspects of the Multiple-Medium Photographer110
8Digital Video Photography115
The Professional Television Camera115
White and Black Balancing116
Composing Images for the Screen, Television, and Computer117
Audio: A Sound Foundation119
Putting It All Together to Tell a Story121
Story Building122
Get to Work123
9Editing for Moving Pictures127
A Brief Look at Nonlinear Editing Software128
In the Field128
Part 1The FCP Interface129
Part 2The NLE Process138
10Multimedia Journalism: Putting It All Together147
Multimedia Skills156
The Multimedia Process157
11Multimedia Advertising163
Advertising Defined164
A Little Bit of History165
A New Electronic Mass Medium Is Born166
Media Advertising: A Game of Eyeballs168
Weaving a Web of New Media169
Searching for Ad Revenues on the Web170
E-Mail: The Internet Killer APP That's Getting Spammed171
Making It Personal on the Internet171
Staying Connected with Instant Messaging172
Let the Games Begin174
Blogs Move Mainstream ... and Mobile175
Advertising Grows as New Digital Media Evolves176
Advertisers Evolve to Multimedia176
Personalized Media: The Future of Advertising178
The Consumer Has the Power179
12Multimedia Public Relations185
Public Relations in the Digital Age: What's Changed and What Hasn't186
Using Multimedia to Build Relationships190
Using Multimedia to Communicate with the Media193
Using Multimedia to Communicate with Employees197
Using Multimedia to Communicate with Communities200
13Where Do We Go from Here? Possibilities in a Convergent Future205
"The Future" of Media207
Changes in How We Work, Not What We Do208
Everything Is Knowable210
About the Authors213

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