Cool Words, Cold War: A New Look at U.S.I.A.'s Premises For Propaganda / Edition 2

by Leo Bogart

Overview

This reassessment of the Cold War premises of American Propaganda brings the original 1954 study up to date and places it into historical context. The book is a careful examination of the principles and beliefs that have guided American propaganda operations including the dilemmas that currently face American information policy. It summarizes an empirical study based on extensive interviews of the agency's executives and operatives that is updated by the new interviews reflected in this edition, and that helps USIA guide and plan its own research and improve its operations.

Product Details

ISBN-13:	9781879383418
Publisher:	University Publishing Association
Publication date:	05/24/1995
Series:	American University Press Journalism History Series
Edition description:	REV
Pages:	304
Product dimensions:	5.84(w) x 8.96(h) x 0.64(d)

About the Author

Leo Bogart has been director of the American Advertising Federation and the Center for Applied Linguistics. He is the author of Preserving the Press, Polls and the Awareness of Public Opinion, and The Age of Television.

Editorial Reviews

The once-classified study reported here was first commissioned in 1953 by the newly established U.S. Information Agency to help plan its research program. This edition (the first edition, Premises for Propaganda, appeared in 1976) includes a lengthy preface that provides a post-Cold War perspective on what the USIA was doing 40 years ago. The report is still of interest, Bogart suggests, as history, as policy research, and as a portrait of how a propaganda organization operates, i.e., as "a case history in the sociological study of bureaucracy." Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews

His treatment of the material is well informed, clear, and interesting...the author's clear writing style would allow this book to be read easily by anyone with a high-school education. It is jargon-free.

William A. Douglas