Copywriting Made Simple

Copywriting Made Simple

by Tom Albrighton

Paperback

$16.10

Overview

Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.

You’ll learn how to...

• Write clearly, simply and engagingly

• Choose a killer headline and a strong structure

• Use 20 proven strategies for creative copywriting

• Harness the power of persuasion and psychology

• Create a unique tone of voice for a brand

Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.

“Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher.

“Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.

Product Details

ISBN-13: 9781789013641
Publisher: Troubador Publishing
Publication date: 05/21/2018
Pages: 306
Product dimensions: 5.50(w) x 8.50(h) x 0.64(d)

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