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Corporate America Needs Neuroscience: Expanded Edition

Corporate America Needs Neuroscience: Expanded Edition

by Terrence Bruce

Paperback(2nd ed.)

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One thing that all people have in common are neurotransmitters that fire in effort to increase our odds of survival. This holds true in Corporate America, no matter your position and job title.

We will discuss the 5 main neurotransmitters that can have a significant impact on employee engagement in a good and/or bad way. There are 4 neurotransmitters that are chiefly responsible for making us feel good. There is 1 neurotransmitter that is chiefly responsible for making us feel not so good.

The 4 neurotransmitters responsible for positive emotions are Dopamine, Oxytocin, Serotonin and Endorphins. The 1 neurotransmitter responsible for negative emotions is Cortisol.

In this book, I will briefly explain what each of the 5 neurotransmitters do and why they are important. I will also point out the things I feel Corporate America is currently doing wrong that promotes the release of Cortisol versus the release of any of the 4 Happy Chemicals. I will then offer up what changes should be made to foster a much healthier, happier and more productive working environment.

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Product Details

ISBN-13: 9781538033159
Publisher: NOOK Press
Publication date: 08/16/2017
Edition description: 2nd ed.
Pages: 84
Product dimensions: 6.00(w) x 9.00(h) x 0.22(d)

About the Author

The author of this book has a strong passion for people, empathy and bringing the “human” back to humanity. The author uses real world examples and statistics to help drive home the fact that our places of employment are at times extremely negative due to Leaderships lack of understanding that people are and always will be people. Too often employee’s emotions are not considered in the workplace, which is a mistake because emotions are the one thing EVERYONE has in common!

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