ISBN-10:
0415282047
ISBN-13:
9780415282048
Pub. Date:
09/28/2002
Publisher:
Taylor & Francis
Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspective / Edition 1

Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspective / Edition 1

by Bertrand Moingeon, Guillaume Soenen

Hardcover

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Product Details

ISBN-13: 9780415282048
Publisher: Taylor & Francis
Publication date: 09/28/2002
Pages: 224
Product dimensions: 6.30(w) x 9.30(h) x 0.70(d)
Lexile: 1330L (what's this?)

Table of Contents

Preface by Charles Fombrum, General Introduction, Section 1. The Dynamics of Identities The five facets of collective identity Guillaume Soenen and Bertrand Moingeon The hybrid identity of law firms Stuart Albert and Edward Adams Where do we go from here? Predicting identification among dispersed employees Kevin W. Rock and Micheal G. Pratt Section 2. Identities and Action Reducing dissonance: closing the gap between projected and attributed identity Samia Chreim Manifestations in behaviour versus perceptions of identity: convergence or not? Johan van Rekom Narrative identity: navigating between 'reality' and 'fiction' Bernard Kahane and Rolland Reitter Section 3. Managing Identities Creating a new identity for France Telecom: beyond a visual exercise? Monique Brun Conversion of organizational identity research findings into actions Cees B.M. Riel and Jan-Jelle van Hasselt Corporate Brand and Organizational Identity Jean-Noel Kapferer

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