Corporate Branding: Purpose/People/Process

Corporate Branding: Purpose/People/Process

Paperback

$39.00
Eligible for FREE SHIPPING
  • Usually ships within 3 days

Overview

Corporate Branding: Purpose/People/Process by Majken Schultz

"This book argues that the field of corporate branding is undergoing fundamental changes and becoming more cross-disciplinary and strategically driven. This development represents a second wave of corporate branding, explored in the book. "

Product Details

ISBN-13: 9788763001403
Publisher: Copenhagen Business School Press
Publication date: 03/01/2005
Pages: 252
Sales rank: 1,171,545

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews