Private companies and multinationals have been around since the beginning of recorded history. For both good and ill they have done an immense amount to shape human culture around the world. We have just come through a period in history when communist and socialist societies tried to eliminate or severely constrain private enterprise, but companies are now back, big time.
Consequently, the question now is: ‘What is their role in our global economic and social system?’ Providing goods and services and making a profit for their shareholders are important, but in that process, they also have responsibilities to their stakeholders and the wider society.
Companies are in fact corporate citizens of society; just as individuals are private citizens. They exercise certain rights but also have profound responsibilities. They have to step up as good citizens and use their power and influence to help humanity face the challenges of the future. This book discusses why and how they must do that as a step towards learning to live with modern capitalism.
|Publisher:||Lifestyle Entrepreneurs Press|
|Product dimensions:||6.00(w) x 9.00(h) x 0.42(d)|
About the Author
David Logan is co-founder of Corporate Citizenship, the international consultancy widely regarded as a ‘one-stop shop’ for consulting on all aspects of corporate responsibility and sustainability. He has worked in the public, non-profit and private sectors and has 38 years of practical experience on frontline corporate responsibility and sustainability work.
He is a graduate of London University, with a Masters in Philosophy and an Advanced Diploma in Education. He is an Associate Fellow at the Doughty Centre for Corporate Responsibility at Cranfield University in the UK.
Table of Contents
PART 1: THE HISTORICAL AND CULTURAL CONTEXT
Chapter 1: Private Companies Are Part of the Development of Human Culture
The World’s First Multinationals
The Early European Multinationals
The Great Change of Direction
Free Enterprise’s Other Critics
Business Responds to the New World Order
Chapter 2: The Resurgent For-Profit Sector
Why Did It Make a Comeback?
Wealth Creation Matters
The Profit Motive Drives a Connection With Human Needs and Wants
Governments and Non-Profits Are in Business
Business Is More Than Just Making Profits
Chapter 3: The Rise of a Global Social System
Private Companies Help Complete the Mix of Social Institutions
The Rise of the Non-Profit Sector
The American Model?
The Emergence of Stakeholder Theory
The Emergence of Global Values
Chapter 4: The World Companies Now Live in
Today’s Mix of Social Sectors
Global Companies in the Global System
The Non-Profit Sector
The Informal Sector
Chapter 5: Working Together?
Interaction Already Happens
Sector Cultures and Psychologies
The Emotional Posture of Government
The Emotional Posture of the Non-Profit Sector
The Emotional Posture of the For-Profit Sector
Collaboration is Hard Work
PART 2: MANAGING THE COMPANY AS A CORPORATE CITIZEN
Chapter 6: What is Corporate Citizenship?
Defining Our Terms
Companies and the Law
Stakeholders and Corporate Citizenship
The Wider Society
Mapping the Scope of Corporate Citizenship Today
Companies Are Human Institutions
Chapter 7: Why Be a Good Citizen?
Openness About Motives Is Vital
Different Motives for ‘Doing the Right Thing’
The Founder’s Values
Building the Business
Promoting Mutual Benefits
It is Just the Right Thing to Do
The Importance of Values
The Johnson & Johnson Credo
The Values Cascade
The Need for Openness About Performance
Chapter 8: The Management Challenge
Developing the Capacity to Contribute
Companies As Agents of the Market
Leadership From the Top
An Internal Management Capacity
Working With Others
Top-down or Bottom-up?
Chapter 9: Corporate Citizenship and the Future of Capitalism
Capitalism Is Back
Capitalism and Good Citizenship
Companies Need Manageable Priorities
Companies As a Force for Good
Corporate Citizenship As Part of Shaping a New Future
Notes and References
About the Author