Corporate Creativity: Developing an Innovative Organization

Corporate Creativity: Developing an Innovative Organization

by Thomas Lockwood, Thomas Walton

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Corporate Creativity is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational creativity, and it is packed with insights from the most respected names in the industry: Jeffrey Mauzy, Robert Rassmussen, Leonard Glick, Gerald Nadler, Stefano Marzano, and many others. These experts reveal how leading companies foster a creative culture and maximize talent resources. Essays explore managing creative staff, improving creative abilities of employees, taking risks, designing teams, integrating design and corporate philosophy into the management process, branding, and much more. Corporate Creativity is a must-have for anyone working to maximize creative potential in the workplace.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Product Details

ISBN-13: 9781581157239
Publisher: Allworth
Publication date: 02/23/2010
Format: NOOK Book
Pages: 256
File size: 3 MB

About the Author

Thomas Lockwood is president of The Design Management Institute and an international authority on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.

Table of Contents

Acknowledgments ix

Foreword: Lockwood xi

Section 1 Create

Section Introduction 1

Chapter 1 Managing Personal Creativity Jeffrey H. Mauzy 5

Chapter 2 The Prepared Mind Versus the Beginner's Mind Mark Stefik Barbara Stefik 17

Chapter 3 When You Build in the World, You Build in Your Mind Robert Rasmussen 27

Chapter 4 Driving Creativity and Innovation Through Culture Anne Archer Doris Walczyk 39

Chapter 5 Integrating Design Into Organizational Culture Thomas Lockwood 47

Chapter 6 The Making of Design Champions Mark Barngrover 61

Section 2 Collaborate

Section Introduction 71

Chapter 7 Lessons for Managing Creative Staff Leonard J. Glick 73

Chapter 8 Teams, Trust, and Tribalism Nicholas Ind Cameron Watt 81

Chapter 9 Convergence: New Management Imperatives and Their Effect on Design Activity Naomi Gornick 91

Chapter 10 How Brands Determine Organizational Creativity Nicholas Ind Cameron Watt 103

Chapter 11 Integrating Design Into Strategic Management Processes Ron Sanchez 119

Chapter 12 Leading Toward Inspiration Dimitris Lamproulis 131

Chapter 13 Serious Play: The Future of Prototyping and Prototyping the Future Michael Schrage 141

Section 3 Innovate

Section Introduction 153

Chapter 14 People as a Source of Breakthrough Innovation Stefano Marzano 155

Chapter 15 Insights on Innovation Raymond Turner Yvonne Weisbarth Kenji Ekuan Gianfranco Zaccai Philippe Picaud Peter Haythornthwaite 165

Chapter 16 Innovation in Practice: The Calor Aquaspeed Iron Dick Powell 175

Chapter 17 Third-Generation Design Consultancies: Designing Culture for Innovation Jessica Feldman John Boult 185

Chapter 18 Hybrid Organizations as a Strategy forSupporting New Product Development Alison Rieple Adrian Haberberg Jonathan Gander 199

Chapter 19 Innovation in Organizations in Crisis Todd Cherkasky Adrian Slobin 211

About DMI 221

Editors' Biographies 223

Authors' Biographies 225

Index 231

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