Corporate Goad: Case Studies in Transformational Change

Corporate Goad: Case Studies in Transformational Change

by Kurt Krauss

Hardcover

$24.95
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Overview

In business, change is a constant. All successful companies are making changes all of the time. And change agents are the people who develop, socialize, and lead such initiatives. They are the sine qua non of the transformation process. It is hard work for bright boys and girls.

Corporate Goad: Case Studies in Transformational Change is designed to challenge and inspire the change agents of today. Kurt Krauss presents six indispensable coaching points and six key performance leverage areas, and brings them to life through thirty case studies of memorable assignments that he led over his long and successful management consulting career.

Mr. Krauss draws the case studies from his work with companies and institutions such as Marriott Corporation, Target Stores, Johns Hopkins Hospital, Norwegian Caribbean Cruise Lines, and General Motors.

This book is a must-read for all current and potential agents of change: executives, managers, project leaders, management consultants, business school students, and anyone else who is interested in the change management process.



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Product Details

ISBN-13: 9781940858647
Publisher: Ideapress Publishing
Publication date: 04/03/2018
Pages: 235
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Kurt Krauss spent his career leading major transformative change initiatives across a wide variety of companies, institutions, and organizations. He began his career working in production and inventory management for two companies in the Midwest. After receiving his MBA from Carnegie-Mellon University, he joined the firm of Booz Allen Hamilton, where he was elected to the partnership in 1984. In 1992, Mr. Krauss co-founded The Mead Point Group, a small management consulting firm focused on strategy, organization, and operations work in the service sector. His firm was purchased by the advertising giant Young & Rubicam in 1997, and he then served as Chief Financial Officer of Burson-Marsteller, the largest subsidiary of Y&R.

Table of Contents

Introduction .............................................


Setting the Stage ............................................... 7


About the Numbers ............................................ 9


About the Words .............................................. 10


The Change Agent’s Lament .................................... 12


The Change Agent’s Handbook ........................... 11


Build Disciples ................................................ 19


Lead from the Front ........................................... 27


Get Their Attention ........................................... 39


Define the Problem ............................................ 47


Challenge Conventional Thinking ............................... 57


Live Your Values .............................................. 69


The Change Agent’s Tool Kit ............................. 75


Challenge the Value Proposition ................................ 83


Align the Organization ........................................ 93


Streamline Processes ......................................... 103


Increase Utilization .......................................... 113


Reduce Complexity .......................................... 123


Challenge & Optimize Pricing ................................. 135

The Change Agent’s Destiny ............................. 145


Key Diagnostic Analyses ...................................... 151


Core Problems ............................................... 173


The Transformative Solution .................................. 179


Implementation .............................................. 193


The Results .................................................. 195


Following Up ........................................... 201


Finis .................................................... 211


Acknowledgments ...................................... 215


Bibliography ............................................ 217


Index ................................................... 219

What People are Saying About This

From the Publisher

"During his career Kurt specialized in analyzing businesses and offering concrete opportunities to improve them — sometimes revolutionary in nature. In his book he offers a number of real world scenarios that highlight the relationship between complexity and cost. He presents his material in an economical, easy to read manner. I found his book stimulating and suggest it go to the top of any executive’s reading list.” - Ken Woodrow, former President of Target Stores


“A fantastic book in many ways, from laugh out loud funny to case studies that drive home tried and true business concepts. A true mix of what has worked very well over the years, along with new found creativity. Great read!" -Tony Castor, Managing Director, Kidd & Company


“This is a very well written book, detailing the benefits of simplification in the management process. I recommend it.” - Ed Mertz, former General Manager of Buick Motor Division


“Whether you work in an organization or are still in school, this book will provide you with a road map for becoming an effective “goad” to implement productive change. As was the case when Kurt was consulting for my company, his lessons are cogent and actionable.” - David Greene, Professor, Kelley School of Business, Indiana University


“Kurt Krauss is a brilliant strategist and a wonderful storyteller. Buy this book before your competitor does!” - Joe Fisher, Former CEO, Burson-Marsteller USA

Customer Reviews