Corporate Identity and Crisis Response Strategies: Challenges and Opportunities of Communication in Times of Crisis

Corporate Identity and Crisis Response Strategies: Challenges and Opportunities of Communication in Times of Crisis

by Olga Bloch

Paperback(2014)

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Product Details

ISBN-13: 9783658062217
Publisher: Springer Fachmedien Wiesbaden
Publication date: 06/11/2014
Edition description: 2014
Pages: 301
Product dimensions: 5.83(w) x 8.27(h) x 0.03(d)

About the Author

Olga Bloch has completed her Ph. D. at the Faculty of Humanities of the Bergische Universität Wuppertal. Ms. Bloch is a project manager at International Advisory Services of Frankfurt School of Finance & Management gGmbH.

Table of Contents

The notion of crisis: conceptual framework.- Building up a theoretical framework: review of the relevant theories.- Corporate identity and stakeholder perceptions in crisis.- Case study: crisis response strategies of Toyota.

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