Pub. Date:
Taylor & Francis
Corporate Level Strategy: Theory and Applications / Edition 2

Corporate Level Strategy: Theory and Applications / Edition 2

by Olivier Furrer


Current price is , Original price is $215.0. You
Select a Purchase Option (Revised)
  • purchase options
    $181.67 $215.00 Save 16% Current price is $181.67, Original price is $215. You Save 16%.
  • purchase options

Product Details

ISBN-13: 9780415727211
Publisher: Taylor & Francis
Publication date: 05/16/2016
Edition description: Revised
Pages: 298
Product dimensions: 6.75(w) x 9.75(h) x (d)

About the Author

Olivier Furrer is Chaired Professor of Marketing at the University of Fribourg in Switzerland and Visiting Professor at HEC Geneva, Switzerland and the University of Lille, France.

Table of Contents

Preface 1. What is Corporate Level Strategy? 2. Why Do Multibusiness Firms Exist? Theoretical approaches to diversification 3. Managing the Multibusiness Firm: Theoretical approaches to corporate level strategy 4. Defining the Business 5. Diversification Strategies: Creating corporate value 6. The Issue of Relatedness: Creating synergies 7. Diversification and Performance: Limits to the scope of the firm 8. The Role of the Parent: Managing the multibusiness firm 9. Organizing and Structuring the Multibusiness Firm 10. Vertical Integration: Coordinating the value chain 11. The Growth of the Firm: Internal development, mergers & acquisitions, and strategic alliances 12. Restructuring Strategies: Reducing the scope of the firm 13. Multipoint Competition: Managing market power 14. International Diversification: Global integration and local responsiveness 15. Corporate Governance: Controlling top managers and meeting corporate social responsibilities

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews