Corporate Social Responsibility, Sustainability, and Ethical Public Relations: Strengthening Synergies with Human Resources

Corporate Social Responsibility, Sustainability, and Ethical Public Relations: Strengthening Synergies with Human Resources

by Donnalyn Pompper (Editor)


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Product Details

ISBN-13: 9781787145863
Publisher: Emerald Publishing Limited
Publication date: 11/30/2017
Series: Changing Context of Managing People Series
Pages: 328
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Donnalyn Pompper is Professor and Endowed Chair in Public Relations, School of Journalism & Communication, University of Oregon, USA, teaching and researching public relations, corporate social responsibility, and social identity. She has won two national book awards, and she has published extensively in peer-reviewed academic journals. Pompper holds the Accredited Public Relations credential from Public Relations Society of America and worked as a public relations manager and journalist for 25 years before joining the academy.

Table of Contents



Chapter 1. Picking at an Old Scab in a New Era: Public Relations & Human Resources Boundary Spanning for a Socially Responsible & Sustainable World -Donnalyn Pompper

Chapter 2. Organizations, HR, CSR & their Social Networks: 'Sustainability' on Twitter -Jeremy Harris Lipschultz

Chapter 3. Nonprofit Social Responsibility & Sustainability: Engaging Urban Youth through Empowerment -Lauren Bradford

Chapter 4. Overcoming Regional Retention Issues: How Organizations in Detroit Use Corporate Social Responsibility to Attract & Engage Top Talent -Erin Heinrich

Chapter 5. Corporate Social Responsibility, Volunteerism, & Social Identity: A Case Study of Cotopaxi -Rulon Wood, Julia Berger, and Jessica Roberts

Chapter 6. A Study of University Social Responsibility (USR) Practices at Rwanda's Institut Catholique de Kabgayi -Marie Paul Dusingize and Venantie Nyiransabimana

Chapter 7. Corporate Social Responsibility: Johnson & Johnson Creating Community Relations and Value through Open-Social Innovation and Partnership across Sub-Saharan Africa -Moronke Oshin-Martin

Chapter 8. Examining Public Relations’ Role in Shaping Organizational Culture, with Implications for PR, HR & CSR/Sustainability -Pamela G. Bourland-Davis and Beverly L. Graham

Chapter 9. Hiring Programs for Military Veterans & Athletes Use HR & PR to Demonstrate Human Dimension of Corporate Social Responsibility -Pauline A. Howes

Chapter 10. Failure to Activate: EpiPen, Legitimacy Challenges, and the Importance of Employee CSR -Ashli Quesinberry Stokes

Chapter 11. Inspiring Employees Through CSR: Lessons from a Gambling Giant -Jessalynn Strauss

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