Pub. Date:
Cengage Learning
Corporate Strategy for Tourism / Edition 1

Corporate Strategy for Tourism / Edition 1

by John Tribe


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Product Details

ISBN-13: 9781861527523
Publisher: Cengage Learning
Publication date: 12/12/1996
Edition description: New Edition
Pages: 214

Table of Contents

PART I: Introduction 1. Corporate Strategy for Tourism: Introduction and Overview 2. Objectives, Missions and Expectations for Tourism Organizations PART II: STRATEGIC ANALYSIS 3. Analyzing the External Environment for Tourism Organizations: PEST 4. Tourism Organizations: Competitions, Resources and SWOT Analysis PART III: STRATEGIC CHOICE 5. Tourism Corporate Strategies 6. Evaluation of Tourism Corporate Strategies PART IV: STRATEGY IMPLEMENTATION AND MONITORING 7.Corporate Planning 8. Managing and Monitoring Change Bibliography Index

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