Corporate Strategy for Tourism / Edition 1 available in Paperback
This text addresses questions of corporate strategy in tourism. The reader is guided through the areas of strategic analysis, strategic options, strategic choice and strategic implementation. The international aspect of the book focuses on the development of new markets in Asia and the Pacific, Latin America and Central and Eastern Europe with related case studies on airport development in Singapore, national tourism organizations in New Zealand and hotel development in Asia. This book contains a wealth of examples and illustrative theories of corporate strategy and is designed for easy student use.
|Edition description:||New Edition|
Table of ContentsPART I: Introduction 1. Corporate Strategy for Tourism: Introduction and Overview 2. Objectives, Missions and Expectations for Tourism Organizations PART II: STRATEGIC ANALYSIS 3. Analyzing the External Environment for Tourism Organizations: PEST 4. Tourism Organizations: Competitions, Resources and SWOT Analysis PART III: STRATEGIC CHOICE 5. Tourism Corporate Strategies 6. Evaluation of Tourism Corporate Strategies PART IV: STRATEGY IMPLEMENTATION AND MONITORING 7.Corporate Planning 8. Managing and Monitoring Change Bibliography Index