The Corporate University Handbook: Designing, Managing, and Growing a Successful Program / Edition 1 available in Hardcover
- Pub. Date:
and management development organizations that go well beyond traditional job training. Known as corporate universities, these entities are essentially
strategic partners of their sponsoring companies. Often working in conjunction with traditional educational institutions, they boast cream-of-the-crop
faculty from the academic and business communities.
Once the province of only the largest corporations, corporate universities are fast becoming the standard at smaller companies as well. This
comprehensive handbook is a valuable resource for companies of all sizes who are considering (or already developing) enhanced professional learning
programs. Featuring contributions from experts at ten different corporate universities, academic institutions, and consulting firms, the book addresses the
three major components of corporate university success: organization, content, and processes. From structural and financial models to the role of
technology, from curriculum development to evaluation approaches and measuring ROI, here is a wealth of information on this major development in
Author Biography: Mark Allen, Ph.D. (Culver City, CA) is the director of Executive Education at Pepperdine University's Graziadio School of Business and
Management. He previously directed executive education programs at USC's Marshall School of Business.
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|Age Range:||17 Years|
About the Author
Mark Allen, Ph.D. (Culver City, CA) is the director of Executive Education at Pepperdine University’s Graziadio School of Business and Management. He previously directed executive education programs at USC’s Marshall School of Business.
Table of Contents
"Introduction: What Is a Corporate University and Why Should an Organization Have One?
Part 1: Designing a Corporate University
1. Creating a Corporate University: Diary of a Launch
Mike Morrison, Ph. D., Dean, University of Toyota
2. Running a Corporate University Like a Business: A Financial Model
Jim Moore, consultant and former director, SunU, Sun Microsystems
3. Corporate University Structures That Reflect Organizational Cultures
Karen Barley, Vice President, Corporate University Enterprise
4. The Corporate University as a Strategic Lever: Moving Beyond Promises to Real Bottom-Line Impact
Tom McCarty, Director of Consulting, Motorola University
5. Strategic Partnerships for Corporate Universities
Mark Allen, Ph.D.
Part 2: Managing a Corporate University
6. Best Practices in Corporate Universities
Robert Fulmer, Ph.D., Professor of Management, Pepperdine University
7. The Corporate University Training Function
Linda Lewis, Senior VP, Learning and Education, Charles Schwab
8. Using Technology to Enhance Learning in Corporate Universities
Brandon Hall, Ph.D., Consultant and President, brandonhall.com
9. Measurement in Corporate University Learning Environments:
Is It Gonna Show? Do We Wanna Know?
Laree Kiely, Ph.D., Consultant and former professor, USC
10. Measuring ROI in Corporate Universities:
Death of the Student Day and Birth of Human Capital
Matt Barney, Ph.D., Director, Performance Excellence and Measurement, Motorola University
Part 3: International Perspectives11. Corporate Universities in Europe
Annick Renaud-Coulton, author and consultant, Paris
12. Corporate Universities in Australia and Southeast Asia
Ian E. Dickson, Ph.D., and Lee Watts, Deakin University, Australia
Conclusion: Whither Corporate Universities?
Mark Allen, Ph.D."