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Overview
We all start out the same. Whether born in Damascus or Detroit, human beings begin life with similar DNA, common instincts for survival and a basic desire to learn and explore.
So why do some young men and women grow up with plans to promote peace and prosperity, while others set out to harm or kill others? Every day we hear of people who try to disrupt our world, often violently. So what, exactly, is happening to our youth?
Extremists never stop trying to find the next young recruit. They are smarter, more technically savvy and better-organized than we give them credit for. What are they doing well and what can we learn from these insights? Are
we organized the right way to fight extremists? Are we thinking the right way? Are we basing decisions on the most effective models?
Pearson and Ullah join as co-authors to provide a mashup of their combined expertise — years of shaping behavior for the world’s top brands with years of countering terrorism.
Inspired by classes taught at the U.S. State Department on counterterrorism and dealing with disinformation campaigns, the authors have written a book that is part call to action and part innovation lab for those who want to make a difference. They are joined by a wide range of global leaders who provide their insights related to hate and extremism.
The book’s goal is to trigger new ideas on how leaders can partner worldwide to make our world a safer and more productive place over the long-term. One team, one world.
Product Details
| ISBN-13: | 9780999662304 |
|---|---|
| Publisher: | 1845 Publishing |
| Publication date: | 03/13/2018 |
| Pages: | 240 |
| Product dimensions: | 6.00(w) x 9.00(h) x 0.56(d) |
Table of Contents
INTRODUCTION . 7
Chapter 1 THE EMERGENCE OF HATE . 13
Sidebar by Denise Campbell Bauer, An Ounce of Prevention. . 22
Chapter 2 UNLOCKING THE POWER OF MEMORY . 27
Sidebar by Chuck Leavell, Music Reminds Us How Similar We All Are. . 33
Chapter 3 THE 5,000 DAY HABIT . 39
Sidebar by Gary Briggs, An Audition in Seconds. . 43
Chapter 4 LIFTING OUR MENTAL FOG . 49
Sidebar by Ed Tazzia, The Key Learnings from “Marketing College”. . 61
Chapter 5 THE URGENCY OF HOPE . 63
Sidebar by Col. William S. Reeder Jr., The Power of Hope. . 70
Chapter 6 THE PRE-HATE JOURNEY . 73
Sidebar by Naimul Huq, Crossing the Finish Line Together. . 84
Chapter 7 THE OTHER BATTLEFIELD . 89
Sidebar by Lord Chadlington, The Importance of Working as One Global Team. . 92
Chapter 8 HEZBOLLAH, GREENPEACE AND AARP: FORMING POWERFUL GROUPS . 103
Sidebar by Tim Receveur, Innovation in Unlikely Places. . 107
Sidebar by Ahmad Nassar, Sports is the Great Unifier. . 111
Chapter 9 A NEW MODEL . . 113
Sidebar by Fred Burton, Pushing the Boulder Up a Hill: Why Are Terror Operations Successful?. . 119
Chapter 10 THE ELEMENTS OF TERRORISM . 123
Sidebar by Capt. Molly Mae Potter, The Power of Empowering Women. . 128
Chapter 11 WHY PEOPLE BECOME EXTREMISTS . 133
Sidebar by Mehmood Kazmi, Defuse It Before It Blows. . 138
Chapter 12 WHAT LEADERS CAN LEARN FROM EXTREMISTS . 143
Sidebar by Raymond F. “Ray” Kerins Jr., The Three Levels of Issues Management. . 147
Sidebar by Wajahat Ali, Unlocking Innovation in Unexpected Places. . 151
Chapter 13 THE SILICON VEIL . 155
Sidebar by Josh Lipsky, Stopping the Profitability of Hate. . . . . . . . . . . . . . . . . . . . . . . . 158
Chapter 14 THE WEAPONS OF HATE . 163
Sidebar by Jeff Jarvis, Trust is the New Black. . 169
Chapter 15 THE BUSINESS OF DISINFORMATION . 179
Sidebar by Abdullah Antepli, The Importance of Moderates in Healing Our Faith-Based Communities. . 187
Chapter 16 THE TOP LESSONS FROM MARKETING . 191
Sidebar by Jim Weiss, Choosing A Better Path. . 195
Chapter 17 HOW TO DECREASE SALES . 201
Sidebar by Scott McDonald, PhD, The Neuroscience of Hate. . 205
Sidebar by Naba Sharif, MD, How to “Treat” Bias and Hate in the Physician’s Office. . 206
Chapter 18 MENTAL TOUGHNESS, NGOS AND YOUR ROLE . 217
Sidebar by Sebastian Johna, Innovation at the Community Level. . 220
Chapter 19 THE MEDIA CAMPFIRE: 10 IMPORTANT TRENDS . 223
Sidebar by Kip Knight, Insights from the U.S. Marketing College. . .. 230
Chapter 20 IMAGINE OUR WAY FORWARD . . 233
ACKNOWLEDGMENTS . 237
ABOUT THE AUTHORS . 239