Courage To Be First

Courage To Be First

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This book is more than the story of a small, rural Oregon hospital’s successful attempt to profoundly change for the better the way patients, their families and friends, staff and employees experience healthcare. It is the account of an extraordinary effort that led to a remarkable transformation of an entire organization, the man who directed it and, gradually, is changing the industry as a whole.

During the 1990s Mid-Columbia Medical Center became the first hospital to implement the patient-centered Planetree philosophy hospital-wide. The evolution of MCMC from traditional hospital to an innovative center for whole-person healing (in which traditional medicine is now integrated seamlessly with yoga, massage, acupuncture, journaling, Tai’ Chi and an array of other complementary therapies) captured the attention of an entire industry, inspired articles in national media ranging from the LA Times to Time magazine, and led to site visits from administrators representing more than 1,000 hospitals in the U.S., Japan and England. This small 49-bed hospital in The Dalles , Oregon , has become a destination hospital drawing patients from over 25 states.

There is no question why healthcare needed this transformation to take place…the question is how did they do it—and what can you learn from it?

Whether you are a CEO, physician, nurse, department manager, board member, food service employee or volunteer, this book is rich with valuable lessons and techniques you can apply immediately to your organization, practice and career.
All it takes is the Courage to Be First.

Product Details

BN ID: 2940013309043
Publisher: Second River Healthcare Press
Publication date: 09/22/2011
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 178
File size: 933 KB

About the Author

Mark Scott is a nationally renowned healthcare speaker, consultant, visionary and expert in cultural change and development.
As CEO of Mid-Columbia Medical Center in The Dalles, Oregon from 1985 to 2002, Mark’s commitment and passion for changing the landscape of the healthcare experience gave him the unwavering courage to lead the transformation of MCMC into becoming the first hospital in the nation to implement the patient-centered Planetree philosophy hospital-wide.
Mark’s intimate understanding of the strategic and tactical experience required for initiating and sustaining organizational transformation make him one of the nation’s most in-demand speakers. His storytelling strengths and unique personal style come alive in dynamic presentations that focus on staging healthcare experiences and transformations—both for patients and staff.
Mark Scott is also an owner, senior guide and coach who serves as an integral resource to clients for Starizon, an experience design consultancy based in Keystone, Colorado .

Leland R. Kaiser, Ph.D. is a dynamic, motivational speaker known for his ability to change the way organizations think. A recognized futurist and acknowledged authority on the changing American healthcare system, he is a provocateur and mentor to many hospital and healthcare organization CEOs in the U.S.
Dr. Kaiser holds an appointment as associate professor in the Graduate Program in Health Administration at the University of Colorado at Denver . He is a prolific author, prominent educator and pioneer in the developing field of electronic teaching technologies.
Dr. Kaiser has previous professional experience as a hospital administrator, trustee, research and development director, graduate program director and professional psychologist. He has master’s degrees in clinical psychology and medical care administration and a doctoral degree in social psychology and higher education.

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