Courageous Cultures: How to Build Teams of Micro-Innovators, Problem Solvers, and Customer Advocates

Courageous Cultures: How to Build Teams of Micro-Innovators, Problem Solvers, and Customer Advocates


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From executives complaining that their teams don’t contribute ideas to employees throwing up their hands because their input isn’t sought—company culture is the culprit. Courageous Cultures provides a road map to build a high-performance, high-engagement culture around sharing ideas, solving problems, and rewarding contributions from all levels.

Many leaders are convinced they have an open environment that encourages employees to speak up and are shocked when they learn that employees are holding back. Employees have ideas and want to be heard. Leadership wants to hear them. Too often, however, employees and leaders both feel that no one cares about making things better. The disconnect typically only widens over time, with both sides becoming more firmly entrenched in their viewpoints.

Becoming a courageous culture means building teams of microinnovators, problem solvers, and customer advocates working together. A microinnovator is the employee who consistently seeks out small, but powerful, ways to improve the business. A problem solver is the employee who cares about what’s not working and wants to make it better. They uncover and speak openly about what’s not working and think critically about how to fix it. A customer advocate is the employee who sees through your customers’ eyes and speaks up on their behalf. They actively look for ways to improve customers’ experience and minimize customer frustrations.

In our world of rapid change, a courageous culture is your competitive advantage. It ensures that your company is “sticky” for both customers and employees. In this book you’ll learn practical tools to uncover, leverage, and scale the best ideas from every level of your organization.

  • See how the latest research conducted by the authors confirms why organizations struggle when it comes to creating strong cultures where employees are encouraged to contribute their best thinking.
  • Learn proven models and tools that leaders can apply throughout all levels of the organization, to reengage and motivate employees.
  • Understand best practices from companies around the world and learn how to apply these strategies and techniques in your own organization.

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Product Details

ISBN-13: 9781400219537
Publisher: HarperCollins Leadership
Publication date: 07/28/2020
Pages: 224
Sales rank: 462,071
Product dimensions: 6.20(w) x 9.30(h) x 0.86(d)

About the Author

Karin Hurt is the founder of Let’s Grow Leaders, an international training firm which helps leaders achieve breakthrough results, without losing their soul. She was recently named on Inc’s list of 100 Great Leadership Speakers. Other books include Winning Well.

David Dye is President of Let's Grow Leaders, an International training firm that works with leaders to achieve breakthrough results without losing their soul. Other books include Winning Well: A Managers Guide to Getting Results Without Losing Your Soul and The Seven Things Your Team Needs to Hear You Say.

Table of Contents

Foreword xi

Chapter 1 What Is a Courageous Culture? 1

Chapter 2 The Power of Courageous Culture in a Gig Economy and AI Universe 9

Chapter 3 How Courage Works-According to Research 15

Chapter 4 Overcoming Courage Crushers, Common Mistakes, and Other Barriers to Courageous Culture 25

Chapter 5 Navigate the Narrative 37

Chapter 6 Courageous Culture in Action 51

Chapter 7 Create Clarity 65

Chapter 8 Cultivate Curiosity 77

Chapter 9 Respond with Regard 95

Chapter 10 Practice the Principle 111

Chapter 11 Galvanize the Genius 125

Chapter 12 How to Build an Infrastructure for Courage 141

Chapter 13 Managers Who Lead in Courageous Cultures 157

Chapter 14 People Are Different: How to Leverage Your Diverse Talent to Build a Courageous Culture 171

Chapter 15 Your Courageous Future 191

Notes 195

Index 201

About the Authors 207

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