CPR for Nonprofits: Creative Strategies for Successful Fundraising, Marketing, Communications, and Management / Edition 1

CPR for Nonprofits: Creative Strategies for Successful Fundraising, Marketing, Communications, and Management / Edition 1

by Alvin H. Reiss
ISBN-10:
0787952419
ISBN-13:
9780787952419
Pub. Date:
09/26/2000
Publisher:
Wiley
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Overview

CPR for Nonprofits: Creative Strategies for Successful Fundraising, Marketing, Communications, and Management / Edition 1

In this innovative, practical guide, Alvin H. Reiss shows how dozens of organizations have developed creative strategies for tackling the real-life fundraising, marketing, and management challenges that nonprofits face every day.

In an easy-to-follow format, Reiss introduces a real Challenge faced by a nonprofit, guides readers through the steps the organization took in developing a Plan to meet the challenge, and then presents the Result of the organization's plan. The book offers accessible, adaptable strategies for dealing with a broad spectrum of nonprofit concerns, such as increasing attAndance at special events, stepping up board involvement in fundraising, and handling negative press. Throughout the book, Reiss poses the practical questions readers need to answer in order to apply the case study strategies to their own organizations' experience.

Product Details

ISBN-13: 9780787952419
Publisher: Wiley
Publication date: 09/26/2000
Series: Jossey-Bass NonProfit and Public Managem
Edition description: 1 ED
Pages: 240
Sales rank: 941,046
Product dimensions: 9.00(w) x 6.00(h) x 0.55(d)

Table of Contents

Getting Your Message Heard.

Making Your Event Special.

Asking for Money.

Involving Your Board and Reaching Your Audiences.

Pursuing The Corporate Dollar.

Employing A Businesslike Approach.

Maximizing Your Grass Roots Potential.

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