Cracking Creativity: The Secrets of Creative Genius

Cracking Creativity: The Secrets of Creative Genius

by Michael Michalko
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Overview

Cracking Creativity: The Secrets of Creative Genius by Michael Michalko

The follow-up to the bestselling THINKERTOYS, this book by internationally renowned business creativity expert Michael Michalko shows how creative people think—and how to put their secrets to work for you. Through research and analysis of hundreds of history's greatest thinkers—from Leonardo da Vinci to Pablo Picasso—Michalko teaches you how to bring their techniques into the modern home and workplace to approach problems in creative, new ways.


From the Trade Paperback edition.

Product Details

ISBN-13: 9780307790361
Publisher: Potter/TenSpeed/Harmony
Publication date: 04/13/2011
Sold by: Random House
Format: NOOK Book
Pages: 320
Sales rank: 782,689
File size: 8 MB

About the Author

MICHAEL MICHALKO is a leading creativity expert who specializes in leading creative thinking workshops, seminars on fostering creativity, and think tanks. His clients range from Fortune 500 corporations such as DuPont, Xerox, Kellogg's, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, WalMart, and Hallmark to governmental agencies. As an officer in the U.S. Army, Michalko organized a team of NATO specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive thinking methods. After leaving military service, he was contracted by the CIA to facilitate think tanks and brainstorming sessions. Michalko currently works with clients worldwide.


From the Trade Paperback edition.

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Cracking Creativity: The Secrets of Creative Genius 4.8 out of 5 based on 0 ratings. 9 reviews.
Anonymous More than 1 year ago
I have profited so much from using the techniques in this book that it boggles my mind. It has changed my life and fortune. The business I started as a result of using the techniques has made me comfortable for life.
Guest More than 1 year ago
This book has changed the way I think about creativity. Understanding how these great people thought throughout history has inspired me to become creative in my own right. It confirmed what I always intuitively felt and now I have the confidence to create and achieve.
Guest More than 1 year ago
The first book I purchased after reading Michael Michalko's 'Thinkertoys' was the author's 'Cracking Creativity.' And the first thing I discovered was that this book is not 'Thinkertoys' revisited. This book is both fresh and different. A series of nine interconnected strategies are proposed, each designed to parse the creative process. Then, in turn, each strategy is examined, actually deconstructed, to reveal its essential elements. The result is spectacular. Once again, Mr. Michalko offers a wonderful collection of visual and textual examples. The result is another fine book.
Guest More than 1 year ago
This book has changed the way I look at the world and the way I think. I've gifted copies to all my friends and relatives.
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