Create Distinction: What to Do When

Create Distinction: What to Do When "Great" Isn't Good Enough to Grow Your Business

by Scott McKain
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Create Distinction: What to Do When "Great" Isn't Good Enough to Grow Your Business 5 out of 5 based on 0 ratings. 1 reviews.
JimCathcart More than 1 year ago
Most marketing failures result from being too much like everyone else. Scott McKain explains how you can leverage your best qualities or  customer benefits to set yourself apart from the crowd. You'll love learning from Scott. He's fun, intelligent and totally focused on doing what works, not just what seems like a good idea. Read this book first and then explore his other excellent works.