Dygert and Jacobs define what organizational culture is and how the success of the culture drives the success of the enterprise. Their concepts are driven home with real-world examples drawn from the experience with a wide variety of organizations. The authors then provide simple, straightforward steps to building a culture of success, along with tools to assist you in understanding the common barriers to an effective culture.
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About the Author
Dr. Charles Dygert , from Columbus, OH, is a consultant and speaker who has decades of experience making presentations to over 2,500 businesses and organizations. Dygert currently serves as an adjunct faculty member for Franklin Unversity's MBA program. Richard Jacobs, P.E., from Granville, OH, has led business turnarounds and cultural transformations for many companies over the last 35 years. He currently chairs a "TEC" group in Columbus, OH, and he teaches in the MBA program at Franklin University.
Table of Contents1 Introduction 2 Culture Drives Success 3 From Watchdog to Coach 4 Potholes to Avoid 5 Barriers to Change 6 Wake-Up Call 7 People Want to Care 8 Eliminating the Enemy Within 9 The Zone of Improvement 10 Six Steps to Success 11 Notes