Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

Hardcover

$75.00
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Product Details

ISBN-13: 9780749476519
Publisher: Kogan Page, Ltd
Publication date: 11/01/2009
Pages: 256
Product dimensions: 6.10(w) x 9.30(h) x 0.80(d)

About the Author

Cindy Barnes is the founder and CEO of Futurecurve, a management consulting firm.  A product and service innovator and strategic business developer, she gained practical experience at leading organizations such as Capgemini, where she created the value proposition function and led business development.

 
Helen Blake is a marketer and business developer and has held senior positions in a number of the world's largest consulting firms, including Accenture and KPMG.  She is currently on the board of Futurecurve.
 
David Pinder is a leading communications specialist. He has worked in sales and marketing roles with Procter & Gamble, Hertz Corporation and Forte Hotels, and now provides value-creating business writing support for some of the world's leading companies, including Accenture.

Table of Contents

What do you really think about customers?
What is a value proposition?
The value-focused approach
Creating your value proposition
Market
The value experience
Offerings
Benefits
Alternatives and differentiation
Proof; Value proposition template and value proposition statement
Message development
Implementation
Starting and sustaining
Value-focused enterprise

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