In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering Your Value Proposition provides guidance for business leaders demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering Your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
|Publisher:||Kogan Page, Ltd|
|Product dimensions:||6.10(w) x 9.30(h) x 0.80(d)|
About the Author
Cindy Barnes is the founder and CEO of Futurecurve, a management consulting firm. A product and service innovator and strategic business developer, she gained practical experience at leading organizations such as Capgemini, where she created the value proposition function and led business development.
Helen Blake is a marketer and business developer and has held senior positions in a number of the world's largest consulting firms, including Accenture and KPMG. She is currently on the board of Futurecurve.
David Pinder is a leading communications specialist. He has worked in sales and marketing roles with Procter & Gamble, Hertz Corporation and Forte Hotels, and now provides value-creating business writing support for some of the world's leading companies, including Accenture.
Table of Contents
What do you really think about customers?
What is a value proposition?
The value-focused approach
Creating your value proposition
The value experience
Alternatives and differentiation
Proof; Value proposition template and value proposition statement
Starting and sustaining