Creating and Dominating New Markets

Creating and Dominating New Markets

by Peter MEYER

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Overview

"Many executives and managers want to create and then dominate new markets. The rewards include unmatched brand awareness, the luxurious financial position of having no competition, and the exhilaration of building something completely new. Creating and Dominating New Markets shows managers, executives, and business owners how to emulate the remarkable success of savvy market creators such as Microsoft, FedEx, and AOL. The book delivers specific success strategies on how to: * Identify the right market to create * Use common denominators for success * Avoid common and costly pitfalls that can easily derail efforts * Find funding to support a new market * Make the best use of time, money, people, and technology. Packed with instructive examples and entertaining stories, the book teaches readers new skills — or helps them re-tool old skills — for jumping ahead of the competition and building an exciting, profitable venture."

Product Details

ISBN-13: 9780814474587
Publisher: AMACOM
Publication date: 11/05/2006
Pages: 256
Product dimensions: 4.71(w) x 7.17(h) x 1.04(d)

About the Author

Peter Meyer (Scotts Valley, CA) is principal of The Meyer Group, a consulting firm that helps businesses create and dominate new markets. He is the author of Warp-Speed Growth (AMACOM: 0-8144-0526-6).

Table of Contents

Part 1: Strategies for Creating and Dominating New Markets

1. The Mystique and Challenges of New Markets

2. Balancing Your Resources and Your Opportunities

3. It’s the Problem That Matters

4. Choosing the Best Risk

5. What New Markets Are Available to You?

Part 2: Applications of the Strategies

6. Funding the New Market Effort

7. What Role Does the Customer Play?

8. Building and Dominating Markets Through Involvement

9. What Is the Role of Information Technology?

10. Using Credibility in Creating and Dominating Markets

11. What’s Next?"

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