Creating Competitive Advantage: How to be Strategically Ahead in Changing Markets

Creating Competitive Advantage: How to be Strategically Ahead in Changing Markets

by Kevin Uphill

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Overview


Today, the economic environment is global, highly sophisticated, and in continuous flux. Thus, the challenge for business leaders is to stay ahead of market flow and change, in order to gain competitive advantage.  Creating Competitive Advantage explores why this pioneering can be the safest and best course for organizations to get ahead and guides leaders on how to forecast trends without increasing risk.  It introduces the new concepts of market flow visualization and the line of probability, pioneering the safe course, and analytically supported intuition.
 
Through tools (both within the book and downloadable), practical exercises, case studies, and advice, author Kevin Uphill provides ideas and information on why, when, and how to successfully anticipate change and therefore, improve strategy in accelerated and fast evolving times. 

Product Details

ISBN-13: 9780749474393
Publisher: Kogan Page, Ltd
Publication date: 02/28/2016
Pages: 248
Product dimensions: 6.00(w) x 9.10(h) x 0.80(d)

About the Author

Kevin Uphill is founder and chairman of Avondale Group, a commercial business sales and acquisitions company. He is the co-author of Buying and Selling a Business for Wealth and author of Navigating the Rivers of Cash (Thorogood).

Table of Contents


Preface
 
01 Creating competitive advantage
Introduction
The 'ahead' advantage
Leadership not management
The line of probability
Trends and big data
Strategic planning and scenarios
Elementary decisions
Changing the game
Adaptive organizations
Business by design
Decisive action
The advantage sum
References
 
02 Being ahead
Introduction
The benefi ts of being ahead
Ahead in the right way
The zeitgeist
Strategic future thinking
Why being 'first' counts
Customers' expectations
Chapter summary and questions
References
 
03 Leadership not management
Introduction
The leadership equation
Leadership versus management
Outlooks and roles
Time for advantage
Working upstream
Open-mindedness and outlook
Creativity
Chapter summary and questions
References
 
04 The line of probability
Introduction
Anticipation
Scanning
The environment
Mapping the line of probability
Joining the dots
Seeing from all directions
Mapping parallel sectors
Competitor probabilities and scanning
Research resource
Chapter summary and questions
References
 
05 Trends, systems and big data
Introduction
Predictions
The dashboard
Key performance indicators
Using the indicators
Big data and planning
Trend extrapolation
Creating platforms and data infrastructures
Managing collection privacy
Chapter summary and questions
References
 
06 Strategic planning and scenarios
Introduction
Increased visibility 
Scenario planning
How to manage scenario planning
The advantage in scenarios
Advantage in the unknowns
Strategic thinking
Stimulation for strategy
Chapter summary and leader questions
References
 
07 Elementary decisions
Introduction
Elementary
Reality
Serendipity
Risk
Tools
Analytical intuition
Expertise and intuition
Workshops and the board decide
Hakuna matata-no problem
The decision process
Chapter summary and leader questions
References
 
08 Changing the game
Introduction
Game changing
Category and value
Identify weakness, attack and broaden out
Lose in order to gain
Creating a category
Saying 'no'
Disruptive innovation
Innovation
The innovation rulebook
Investment in advantage
Chapter summary and leader questions
References
 
09 Adaptive organizations
Introduction
Adaptive
Agile at foundations
The system
Wild side
Cross-specialist agile teams
Evolution
Workplace advantage
Changing minds
Training and productivity bias
Chapter summary and leader questions
References
 
10 Business by design
Introduction
By design
Alignment
Business design and innovation in combination
Beyond agility
Stand-out models
Business model types
Advantage through value
Game-changing models
Mapping your model
Brand alignment
Marketing mix
Chapter summary and questions
References
 
11 Decisive action
Introduction
Decisive action
Setting the direction
Tough conversations
Strategy boards
The board's role
Communicating the strategy
Simple messages: strategic framework
The action chart
Change for advantage
Tipping-point leadership
The skills of advantage leaders
Chapter summary and leader questions
References
 
12 The advantage sum
Boundless flux: boundless opportunity
The new
Strategic leadership
Advantage steps
Purposeful value
To add value or be of value
Complexity to simplicity
Summary
References
 
Index

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