Successful audio-visual presentations are the result of careful management byas well as creative collaboration betweenthe client and the professional communications firm. Because of their high visibility within the corporation, presentations risk falling prey to script by committee unless there is a clear plan at hand for managing the project. Executives who find themselves responsible for a presentation need to be fully aware of what audio-visual can and cannot doand how to go about getting it done right. In this how-to guide for corporate executives, author Richard Worth covers every step of the process in sequence, from determining objectives to preparing for production and post-production. While the emphasis is on working with an audio-visual professional, Worth also includes do-it-yourself tips for readers who want to keep the project in-house.
Selecting slides, video, film or multimedia is one of the first choices to make. This decision, like others that follow, should be based on a determination of purpose, audience and message. Worth provides easy-to-follow worksheets to help get the planning process going. Readers looking for budget guidelines will learn how much money they will need to invest to get the presentations they want. And, to help readers select the communications professional they will be working with, Worth offers down-to-earth advice based on his years of practical experience. In non-technical language, he critiques and analyzes samples of script proposals and treatments, providing valuable insight into the creative process. Any executive or manager responsible for sales, training, public relations, fund-raising, employee relations, or recruitment will find this a valuable resource for planning and implementing effective presentations.
|Edition description:||New Edition|
|Product dimensions:||5.50(w) x 8.50(h) x 0.63(d)|
About the Author
RICHARD WORTH has many years' experience in writing and producing presentations for Fortune 500 companies such as General Electric, Merrill Lynch, Olin, Corning, and AT&T. He heads his own communications firm in Fairfield, CT.
Table of Contents
What's Your Purpose?
What's the Point?
The Media Mix
The Internal Staff
Selecting a Communications Firm
Creating the Show
The Right Word
Preparing for Production
The Video . . . Production and Post Production
Producing the Multimedia Show
Creating Your Own Slide Program
The Slide Show: Important Steps
A Closer Look
Writing the Script
Producing Your Own Show