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Creating Corporate Audio-Visual Presentations: How to Commission and Manage Successful Projects

Creating Corporate Audio-Visual Presentations: How to Commission and Manage Successful Projects

by Richard Worth

Hardcover(New Edition)

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Successful audio-visual presentations are the result of careful management by—as well as creative collaboration between—the client and the professional communications firm. Because of their high visibility within the corporation, presentations risk falling prey to script by committee unless there is a clear plan at hand for managing the project. Executives who find themselves responsible for a presentation need to be fully aware of what audio-visual can and cannot do—and how to go about getting it done right. In this how-to guide for corporate executives, author Richard Worth covers every step of the process in sequence, from determining objectives to preparing for production and post-production. While the emphasis is on working with an audio-visual professional, Worth also includes do-it-yourself tips for readers who want to keep the project in-house.

Selecting slides, video, film or multimedia is one of the first choices to make. This decision, like others that follow, should be based on a determination of purpose, audience and message. Worth provides easy-to-follow worksheets to help get the planning process going. Readers looking for budget guidelines will learn how much money they will need to invest to get the presentations they want. And, to help readers select the communications professional they will be working with, Worth offers down-to-earth advice based on his years of practical experience. In non-technical language, he critiques and analyzes samples of script proposals and treatments, providing valuable insight into the creative process. Any executive or manager responsible for sales, training, public relations, fund-raising, employee relations, or recruitment will find this a valuable resource for planning and implementing effective presentations.

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Product Details

ISBN-13: 9780899304977
Publisher: ABC-CLIO, Incorporated
Publication date: 04/19/1991
Edition description: New Edition
Pages: 208
Product dimensions: 5.50(w) x 8.50(h) x 0.63(d)

About the Author

RICHARD WORTH has many years' experience in writing and producing presentations for Fortune 500 companies such as General Electric, Merrill Lynch, Olin, Corning, and AT&T. He heads his own communications firm in Fairfield, CT.

Table of Contents



What's Your Purpose?

Who's Watching?

What's the Point?

The Media Mix


The Internal Staff

Selecting a Communications Firm

Creating the Show

The Right Word

The Script

Preparing for Production

The Video . . . Production and Post Production

Producing the Multimedia Show

Creating Your Own Slide Program

The Slide Show: Important Steps

A Closer Look

Writing the Script

Producing Your Own Show





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